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About the Role
As the Field Marketing Manager, you will be the brand ambassador on the ground, driving awareness, trial, and conversion within your region. This role involves activating national marketing strategies through local experiences, connecting with consumers, and energizing retail. You will lead with creativity and a passion for building community through smart, scalable field programs.
Responsibilities
- Implement 360° marketing campaigns aligned with national goals and regional sales strategies
- Build partnerships with local influencers, community leaders, and media outlets
- Develop and manage local sponsorships and sampling opportunities
- Lead high-impact consumer activations and events; measure performance to optimize ROI
- Recruit, train, and lead a team of part-time Brand Ambassadors
- Collaborate with Sales and distributor teams to support in-store visibility and retail success
- Manage regional marketing budgets, product forecasting, and campaign reporting
- Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
- Coordinate with Finance to process invoices and manage expenses
- Support broader marketing and sales initiatives as needed
Requirements
- 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
- 3+ years in team management or field leadership
- Strong background in community engagement, event marketing, and project management
- Familiarity with regional events and cultural moments that drive brand relevance
- Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
- Self-motivated with excellent organizational and problem-solving skills
- Strong interpersonal and communication skills
- Comfortable working independently and collaboratively in a dynamic environment
- Willingness to travel within the assigned region
- Valid U.S. driver’s license
- Physically able to lift up to 25 lbs and stand for extended periods
- Must pass an MVR (Motor Vehicle Record) screening
Skills
- Community engagement
- Event marketing
- Project management
- Team leadership
- Budget management
- Communication skills
- Organizational skills
- Problem-solving skills
Location
- Los Angeles, CA
- Northern Los Angeles, CA
- Southern Los Angeles, CA
Work Type
- Field-Based
- Remote
- Full-Time
Experience Level
- 5+ years in grassroots and brand marketing
- 3+ years in team management or field leadership
Education Level
- Bachelor's degree preferred
Salary/Compensations
- $60-$70k
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
About the Company
- Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands: CELSIUS®, ALANI NU®, and ROCKSTAR®.
- We pride ourselves on empowering our people, creating a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
- We are building a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
Equal Opportunity
- Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees.
- We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
- We believe strongly in fostering a safe, fair and respectful work environment.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.