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About the Role

Right Side Up is building a bench of Marketing Technology & Mobile Measurement leads who own the platforms and infrastructure for mobile acquisition measurement. This role sits at the intersection of marketing, media, data engineering, product/app engineering, privacy, and analytics, administering MMP platforms and adjacent martech systems. The ideal candidate has direct, hands-on MMP ownership, a mobile-first acquisition background, and technical range to partner with engineering on data flows. These are typically fractional engagements requiring 30-40 hours per week with meaningful business-hours overlap.

Responsibilities

• Own day-to-day administration of an MMP platform, including event mapping, attribution windows, SKAdNetwork/ATT configuration, postbacks, cost and reporting API integrations, and fraud monitoring.
• Lead MMP vendor evaluations, migrations, and implementations, including technical requirements, SDK vs. server-to-server decisions, and rollout sequencing.
• Partner with engineering and data teams to scope and validate data flows across APIs, ETL pipelines, BigQuery, rollup tables, and audience imports.
• Maintain clean, reliable tracking across GA4, Firebase, Google Tag Manager, deep links, QR codes, and campaign taxonomy.
• Own marketing-side requirements for privacy-safe measurement, including ATT and related consent frameworks, in partnership with privacy and engineering stakeholders.
• Troubleshoot data discrepancies and connect configuration decisions to how paid media and growth teams optimize spend, including CPI, CPA, ROAS, and LTV.
• Identify and implement automation opportunities across reporting, QA, audience activation, and campaign operations.
• Act as the technical translator between marketing, media, data engineering, product/app engineering, and analytics stakeholders.

Requirements

• 7+ years of experience in marketing technology, growth infrastructure, or mobile measurement/attribution roles, ideally at the Senior Manager to Director level.
• Direct, hands-on ownership or administration of at least one MMP platform (AppsFlyer, Adjust, Branch, Singular, or Kochava).
• Mobile-first acquisition experience across iOS and Android, ideally within consumer fintech, mobility, marketplace, gaming, subscription, or large-scale consumer media/social apps.
• Practical, first-person experience with event mapping, attribution setup and windows, SKAdNetwork/ATT, postbacks, cost and reporting APIs, deep links, QR codes, and fraud monitoring.
• Comfort partnering with engineering and data teams on APIs, ETL, BigQuery, rollup tables, and audience imports; SQL fluency is strongly preferred.
• Working knowledge of paid media optimization and how channel owners use CPI, CPA, ROAS, and LTV data to make spend decisions.
• Experience in either early-stage/startup environments or large, complex enterprise organizations.
• Availability of 30–40 hours per week with meaningful business-hours overlap, and comfort with an open-ended fractional engagement.

Skills

• AppsFlyer
• Adjust
• Branch
• Singular
• Kochava
• Google Analytics 4
• Firebase
• Google Tag Manager
• SKAdNetwork
• ATT frameworks
• BigQuery
• SQL
• Google Marketing Platform (CM360, DV360, SA360)
• Reverse-ETL/data activation tools such as Hightouch

Work Type

• Fractional

Experience Level

• Senior Manager
• Director

About the Company

• Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff.
• We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth.
• We have over 1400+ clients including Reddit, Robinhood, Lyft, Gusto, Stripe, Rippling, Shopify, Noom, Hinge Health, Kikoff, and more.
• Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.
• Exciting opportunities are available now — apply today to join our network of experts.