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About the Role
Chelsea Piers is seeking a Director of Sales & Hospitality to drive revenue growth at the Golf Club across events, food & beverage, and membership. You will lead the teams responsible for creating welcoming and memorable guest experiences, focusing on customer lifetime value and identifying upsell, resell, and cross-sell opportunities.
Responsibilities
- Partner with the central Chelsea Piers event sales team and lead the Golf Club events staff to capture, qualify, and convert event inquiries.
- Own events sales and strategy, with an initial focus on corporate outings and private events.
- Review and refresh event offerings and packages to meet customer demand.
- Identify new products and growth opportunities, expand self-booking for smaller events, and build in upsell options.
- Streamline event operations from booking to breakdown.
- Identify bay improvements (technology, layout, comfort, and in-bay F&B service) to enhance the guest experience.
- Build a pipeline covering prospecting, proposals, packaging, pricing, and closing, and grow repeat and referral business.
- Lead event staff to deliver flawless execution and convert event attendees into return guests and members.
- Own the P&L for the in-house bar and restaurant, including menu, pricing, labor, and cost of goods.
- Build and manage FOH and BOH staff schedules, matching labor to forecasted demand, events, and seasonality.
- Maintain accurate food and beverage inventory, place weekly orders, and adhere to COGS targets.
- Hire, train, and hold accountable FOH and BOH staff and shift leads, focusing on retention.
- Create and enforce training materials, SOPs, side work, and cleaning schedules.
- Lead pre-service meetings covering menu and beverage changes, tastings, and service standards.
- Drive per-guest spend and the attachment of F&B to range visits, lessons, and events.
- Audit the current membership program to understand member behavior and alignment with revenue goals.
- Work with the General Manager to redesign and relaunch the membership program, including tiers, benefits, and pricing.
- Actively sell and retain members, moving the function from order taking to consultative, proactive sales.
- Build and run upsell, resell, and cross-sell plays connecting range, F&B, events, and membership.
- Own the Golf Club CRM, including data quality, guest segmentation, and follow-up campaigns.
- Partner with Golf Club leadership and shared services teams on club-wide revenue growth, pricing, and cross-sell/upsell initiatives.
- Recommend investments in space, technology, menu, staffing, and amenities with clear business cases and expected returns.
- Develop and support partnerships and sponsorships that drive traffic or revenue.
Requirements
- 7+ years in hospitality, sports and entertainment, or club management.
- At least 3 years leading multiple revenue lines or a multi-department team.
- Proven record of growing revenue through direct sales.
- F&B leadership experience, including P&L ownership, labor management, and liquor compliance.
- Experience selling corporate events and/or memberships with a consultative approach.
- Fluency in using data (CRM, POS, booking systems) to drive decisions.
- Track record of building teams people stay on.
- Comfort building a business case and presenting it to senior leadership.
- NYC Department of Health Food Protection Certificate required, or obtained within 30 days of hire.
- Alcohol server training certification (ATAP) preferred.
- Golf knowledge and passion are a plus.
Skills
- Sales
- Hospitality Management
- Event Sales
- Food & Beverage Management
- Membership Sales
- Customer Relationship Management (CRM)
- Financial P&L Management
- Team Leadership
- Revenue Growth Strategies
- Data Analysis
- Business Case Development
Location
- Chelsea - New York, NY
Work Type
- Full-time
- On-site
Experience Level
- 7+ years in hospitality, sports and entertainment, or club management
- 3+ years leading multiple revenue lines or a multi-department team
Education Level
- NYC Department of Health Food Protection Certificate (or obtained within 30 days of hire)
- Alcohol server training certification (ATAP) preferred
Salary/Compensations
- Base salary: $115,000 to $135,000 per year
- Performance bonus: Target of 25% of base salary, with the opportunity to earn up to 40% of base for exceeding goals
- Target total compensation: $143,750 to $168,750
- Potential total compensation up to $189,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Paid time off
- Transportation benefits
- Tuition assistance
- Complimentary membership to Chelsea Piers Fitness
- Other exciting venue benefits at Chelsea Piers
About the Company
- At Chelsea Piers you will find colleagues who are passionate about what we do.
- Careers at Chelsea Piers offer unmatched facilities and proven career growth opportunities for people who are passionate about transforming the lives of our community through sports, fitness, and event experiences.