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About the Role

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs focused on driving sustainable, retentive growth among Snap’s global Small and Medium Customer (SMC) segment, specifically for Brand Ads and Lead Gen verticals. This role will own SMC’s global retentive growth goals and ensure small and medium-sized advertisers succeed by leveraging Snap to power their business’ growth.

Responsibilities

Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
Drive communication and influence a broad range of stakeholders including executives.

Requirements

BS/BA degree or equivalent years of experience.
8+ years experience in growth, consulting, corporate strategy, or product management, or related field.
Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
Experience launching and scaling customer acquisition and retention programs with measurable impact.
Passion for structured problem solving, developing / testing hypotheses, and modeling.
Direct experience with brand ad measurement methodologies, including brand lift studies.
Passion for change, Snapchat, and creativity!

Skills

Proven track record in driving customer acquisition and retention through growth, business development and partnership programs.
Experience designing and scaling programs across multiple geographies.
Strong analytical and data-driven decision-making skills.
Ability to adapt to changing priorities and is comfortable with ambiguity.
Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus.
Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.
Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.

Location

Zone A (CA, WA, NYC)
Zone B
Zone C

Work Type

Office 4+ days per week

Experience Level

8+ years experience

Education Level

BS/BA degree or equivalent years of experience
Masters degree, or MBA, or a degree in engineering, mathematics, or economics

Salary/Compensations

Zone A (CA, WA, NYC): $173,000-$259,000 annually
Zone B: $164,000-$246,000 annually
Zone C: $147,000-$220,000 annually

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

About the Company

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Equal Opportunity

At Snap, we believe that having a diverse team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).