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About the Role
We Are Era is a European community economy company focused on community-driven relevance. We use data to understand what moves people and translate these insights into culturally relevant stories across platforms, formats, and markets. Our international team creates impactful and relevant stories, developed for communities across all platforms. We see ourselves as the shortest path to any community and subculture. Our projects range from TV productions and fictional series to branded formats on platforms like YouTube, Instagram, Twitch, or TikTok. We also develop and support creators in building their own personal brands.
Responsibilities
- Conduct market, trend, target group, and platform analyses to identify relevant developments and potentials.
- Support cultural research processes and derive relevant consumer and audience insights.
- Assist in developing strategic concepts and communication approaches for brands and clients.
- Create decision-making bases, action recommendations, and strategic presentations for internal and external stakeholders.
- Support editorial content planning with data- and insight-based recommendations.
- Analyze, interpret, and prepare data, market information, and performance insights.
- Conceptualize and moderate workshops and support strategic work processes.
- Translate complex information into clear, compelling, and actionable strategic recommendations.
- Collaborate closely with interdisciplinary teams from strategy, creation, editorial, and consulting.
Requirements
- Several years of professional experience in a strategy function or in an agency with client responsibility.
- Experience in developing strategic concepts and in analyzing market, trend, target group, and platform data.
- Analytical thinking, confident handling of data, and the ability to derive relevant insights.
- Independent and structured work style with experience in conceptualizing and conducting workshops.
- Strong communication, presentation, and storytelling skills, with proficient use of Microsoft PowerPoint.
- Interest in AI-driven work methods and digital technologies; initial knowledge is advantageous, but curiosity, openness, and willingness to integrate new tools are more important.
- Fluent German and very good written and spoken English skills.
- Confident demeanor, high initiative, strategic thinking ability, and enjoyment of collaboration in interdisciplinary teams.
Skills
- Market analysis
- Trend analysis
- Target group analysis
- Platform analysis
- Cultural research
- Consumer insights
- Audience insights
- Strategic concept development
- Communication strategy
- Data analysis
- Performance insights
- Content planning
- Workshop moderation
- Presentation skills
- Storytelling
- Microsoft PowerPoint
- AI-driven work methods
- Digital technologies
Location
- Hamburg
Work Type
- Mobile Office
- Remote-Work
Experience Level
- Multiple years of professional experience
Benefits
- Extensive learning and development opportunities including Bertelsmann Learning Platform
- Flexible benefits for mobility & fitness (e.g., Urban Sports Club, JobRad or Jobticket)
- Mental Health Support with nilo.health
- Flexible working hours
- Mobile Office and Remote-Work plus sabbatical options
- 26 vacation days per year plus birthday, Christmas Eve, and New Year's Eve off
- Childcare subsidy and additional family benefits
- 2 Social Days per year for non-profit engagement
- Dog-friendly offices
- Employee discounts
- Access to RTL+ for entertainment, series, shows, and more
- Company pension plan
About the Company
- We Are Era is a European community economy company focused on community-driven relevance.
- We use data to understand what moves people and translate these insights into culturally relevant stories across platforms, formats, and markets.
- With locations in Amsterdam, Antwerp, Berlin, Cologne, Münster, Paris, Milan, and Stockholm, our international team creates impactful and relevant stories, developed for communities across all platforms.
- We see ourselves as the shortest path to any community and subculture.
- Our projects range from TV productions and fictional series to branded formats on platforms like YouTube, Instagram, Twitch, or TikTok.
- We also develop and support creators in building their own personal brands.
- Our international team of 400 speaks all languages - from mainstream to subculture, from the Fridays For Future movement to K-Pop culture.