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About the Role
The ACD, Copy is a hands-on writer and creative leader who partners with an ACD, Art to develop innovative concepts, define brand voices, and transform complex healthcare narratives into clear, compelling creative work. This role involves guiding teams to refine ideas, elevate creative execution, and ensure strategic thinking is as robust as the final product. The individual will mentor writers, foster cross-functional collaboration, and present concepts confidently to clients, with the ultimate aim of producing intelligent, impactful work that resonates with target audiences and drives business growth.
Responsibilities
- Partner with ACD, Art and strategy to lead concept development and shape campaign ideas from the start.
- Write across formats and channels, including campaign platforms, headlines, video, digital experiences, social media, and long-form content.
- Translate complex scientific information into clear, engaging stories while maintaining accuracy.
- Mentor and guide copywriters to enhance their strategic thinking and writing craft.
- Collaborate with art, design, and production teams to execute ideas across all touchpoints.
- Present creative work to clients, articulating the strategy and storytelling behind the concepts.
- Ensure all copy is sharp, on-brand, and strategically sound.
- Work with account and project management to ensure smooth project progression from concept to launch.
- Develop a comprehensive understanding of the underlying science, therapeutic areas, and disease states relevant to the work.
- Contribute to shaping the team's creative culture by promoting curiosity, collaboration, and bold thinking.
Requirements
- A strong portfolio showcasing intelligent ideas and excellent writing across various channels.
- 8-10+ years of experience in advertising or brand storytelling.
- Healthcare or pharmaceutical advertising experience is preferred.
- Proven ability to lead creative ideas, guide writers, and collaborate effectively with an art partner.
- Skill in translating complex scientific information into clear, engaging messaging.
- Strong presentation and storytelling abilities.
- A collaborative approach and a keen interest in healthcare, science, and the end-users of the work.
- Experience working within a Pharmaceutical Advertising Agency.
Skills
- Copywriting
- Creative Leadership
- Concept Development
- Brand Voice Development
- Healthcare Advertising
- Pharmaceutical Advertising
- Storytelling
- Client Presentation
- Mentoring
- Collaboration
- Strategic Thinking
- Cross-functional Collaboration
Experience Level
- 8-10+ years
Salary/Compensations
- $160,000 - $175,000