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About the Role
The Manager, Digital Paid Media leads the organization's paid digital acquisition strategy, optimizing performance across paid search, paid social, programmatic, affiliate, and retargeting channels. This role manages a multi-million-dollar media budget, develops a high-performing team, and drives customer acquisition and revenue growth through data-driven decision-making.
Responsibilities
- Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
- Lead, coach, and develop a high-performing paid media team.
- Set priorities, allocate work, and ensure strong campaign execution.
- Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
- Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
- Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
- Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
- Define performance metrics and apply MMM and MTA insights to guide investment decisions.
- Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
- Turn performance data into clear optimization plans and executive reporting.
- Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
- Grow affiliate performance through partner, placement, and offer optimization.
- Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
- Manage agency and platform partners against clear deliverables and performance expectations.
- Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.
- Other duties as assigned.
Requirements
- 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business.
- Performance marketing background focused on efficient acquisition, conversion, and growth.
- Track record of coaching and managing high-performing teams.
- Strong testing, analytics, forecasting, attribution, and performance measurement skills.
- Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
- Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
- Familiarity with Impact or CJ affiliate platforms preferred.
- Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred.
- Management of complex performance media budgets; $10M+ preferred.
- Agency or telecommunications background preferred.
- Challenger-brand and regional marketing background desirable.
- Skilled at building full-funnel strategies and scaling acquisition efficiently.
- Comfort managing competing priorities in a fast-paced environment.
- Advanced Excel skills.
- Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross-functional partners.
Skills
- Paid search
- Paid social
- Programmatic advertising
- Affiliate marketing
- Retargeting
- Data-driven decision-making
- Performance optimization
- Budget management
- Forecasting
- Testing
- Analytics
- Attribution modeling
- Performance measurement
- GA4
- Looker
- Tableau
- BigQuery
- Google Ads
- Microsoft Advertising
- Meta Ads
- AI search
- AI content optimization
- Full-funnel strategy
- Excel
Experience Level
- 5-8+ years
Education Level
- Bachelor's degree preferred in Marketing, Digital Marketing, Communications, or related fields or an equivalent combination of education and experience.
Salary/Compensations
- $95,000 - $130,000
Benefits
- 401k retirement plan, with employer match
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability insurance
- Paid Time Off/Vacation: Starting at 80 hours per year, increasing based on tenure
- Floating Holiday: 40 hours per year
- Paid Holidays: 7 days per year
- Paid Sick Leave
- Tuition reimbursement program
- Employee discount program
About the Company
- Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology.
- We keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service.
- We continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences.
- We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity.
- Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.
- Our Mission Statement: Take care of our customers, Take care of each other, Do what we say we are going to do, Have fun.
Equal Opportunity
- Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered.
- Discrimination of any kind has no place here.
- We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law.
- We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf