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About the Role
The Associate, External Communications is a resourceful, proactive storyteller who helps more people understand the experiences and impact of Girl Scouting. This role seeks out compelling stories with national potential and helps bring them to life through earned media. Working as part of the External Communications team, the Associate listens closely, asks thoughtful questions, and connects ideas shared in internal meetings to broader cultural conversations and media opportunities.
Responsibilities
- Identify and source proactive story leads from across GSUSA, the Movement's 111 councils, national research, and the GSUSA Collection and Juliette Gordon Low Birthplace.
- Identify timely hooks for Girl Scout stories, spokespeople, and research by mining news cycles and what’s trending.
- Draft press materials, including pitches, press releases, talking points, FAQs, and briefing documents that reflect GSUSA's key messages and The Power Within brand platform.
- Maintain media lists, the proactive media calendar, and the coverage tracker.
- Support thought leadership moments from planning through execution, including national research releases, speaking opportunities, events, and girl-centered activations.
- Prepare spokespeople for interviews with briefing documents, message points, and anticipated questions.
- Coordinate interview logistics and staff media opportunities in person and virtually.
- Serve as the day-to-day liaison with GSUSA's public relations agency.
- Support influencer and creator work in partnership with Marketing and other teams.
- Maintain the earned influencer roster and relationship history.
- Coordinate with council communications staff on national campaigns and key moments, including the Girl Scout Cookie Program.
- Monitor the media line and inbound inquiries.
- Support sensitive-issues monitoring by flagging emerging risks early.
- Track and analyze coverage and earned influence performance against campaign and annual goals.
- Prepare regular performance summaries, including inputs to quarterly organizational performance reporting.
- Keep External Communications workstreams on schedule by tracking next steps, deliverables, and owners across teams.
- Coordinate the team's contracts with Legal and Procurement, and process invoices with Finance.
- Maintain accurate timelines, files, and project documentation.
Requirements
- Bachelor’s degree or equivalent experience
- Minimum of 3 years’ experience in a corporate environment
- Demonstrated record of securing earned media placements with national or regional outlets through original pitching.
- Strong writing skills across press materials, including releases, pitches, media advisories, talking points, FAQs, and briefing documents, with copy that is accurate, on message, and ready for review with minimal revision.
- Working knowledge of how newsrooms, broadcast bookers, and digital and creator media operate, including news cycles, embargoes, exclusives, and attribution.
- Experience tracking and reporting on coverage and earned influence performance (reach, impressions, message pull-through, share of voice) and turning results into clear, usable summaries.
- Working familiarity with influencer and creator partnerships, including vetting for brand fit and alignment and understanding disclosure requirements under the FTC Endorsement Guides.
- Experience working with or at a public relations agency, including managing briefs, timelines, and deliverables.
- Understanding of issues monitoring and rapid response, and demonstrated discretion with confidential and sensitive information.
- Experience coordinating multiple concurrent workstreams alongside routine administrative processes such as contracts, invoices, and vendor documentation, with consistent accuracy.
Skills
- Microsoft Office (Excel, PowerPoint)
- Media database or monitoring platform (Cision, Muck Rack, or Meltwater)
- Social and creator platforms (Instagram, TikTok, YouTube, LinkedIn)
- Microsoft Copilot and other generative AI tools
- Storytelling
- Writing
- Media relations
- Influencer marketing
- Issues monitoring
- Rapid response
- Project management
- Financial administration
Location
- NYC Metro-based
- Remote
Work Type
- Full-time
- Hybrid
Experience Level
- Minimum of 3 years’ experience
Education Level
- Bachelor’s degree or equivalent experience
Salary/Compensations
- $66,000 - $75,000
Benefits
- 20+ days of paid time off
- 2 floating holidays
- 9 workplace holidays
- Paid holiday year-end office closure
- Medical and Behavioral Health Coverage
- Dental and vision coverage
- Health Savings Accounts (HSAs)
- Flexible Spending Accounts (FSAs)
- Company-paid life insurance
- Flexible work arrangements
- 12 weeks of paid parental leave
- 401(K) with company match
- Sick leave
- Short- and Long-Term Disability
- Health and Wellness Classes and Activities
About the Company
- Girl Scouts of the USA (GSUSA) is a nonprofit organization dedicated to building girls of courage, confidence, and character, who make the world a better place.
- GSUSA provides programs built specifically for girls, meant to evolve alongside them as they discover who they are, explore their passions, and develop hands-on skills.
- Backed by millions of alums and a network of dedicated adult volunteers and mentors, Girl Scouts of all backgrounds and abilities rise to meet new challenges, tap into the power inside them, and build the confidence to let it shine.
- Corporate Affairs helps care for and strengthen the Girl Scout brand by building trust, relevance, and meaningful connections with both internal and external audiences.
- The team delivers this work through a mix of internal and external communications, media relations, cultural assets, and government affairs, helping ensure clear, consistent, and compelling messages across every channel.
- By sharing the Girl Scout story in authentic and inspiring ways, the team helps audiences better understand who we are, what we stand for, and why our work matters.
- Ultimately, the team’s goal is to make sure the Girl Scout brand remains trusted, relevant, and deeply connected to the Girl Scout mission everywhere our story is told.
Equal Opportunity
- GSUSA is an equal employment opportunity employe