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About the Role
Partner with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations. Establish strong partnerships and understand relationship marketing channels to nurture opportunities throughout the sales lifecycle. Requires spending 15% of time in local markets.
Responsibilities
- Collaborate daily with local branch partners to act as their marketing and lead generation thought partner.
- Develop annual marketing plans to elevate the branch network, deliver leads, and nurture relationships.
- Build and maintain effective working partnerships across the Marketing organization.
- Proactively identify new growth opportunities for branch teams and help execute related plans.
- Act as an accountable partner in the local branch team’s success.
- Participate in regional business calls to provide guidance and share best practices.
- Collaborate with other Local Marketing managers to share best practices and identify growth opportunities.
- Develop quarterly Marketing performance reports to track performance and recommend improvements.
- Oversee annual budget.
- Be a trusted business partner to the branch network, peers, and Central Marketing.
Requirements
- 3-5 years of marketing experience.
- Experience in partnering with sales organizations is preferred.
- Basic knowledge of relationship marketing channels.
- Ability to see connections to develop integrated marketing plans.
- Ability to work autonomously; proven self-starter.
- Attention to detail, strong organizational and problem-solving skills.
- Data-curious, capable of leveraging results to drive outcomes.
- Exceptional relationship-building skills.
- Relentlessly curious, seeks and implements recommendations for continuous improvement.
Skills
- Relationship marketing
- Integrated marketing plans
- Lead generation
- Sales lifecycle nurturing
- Events
- Social media
- Advertising
- Public Relations
- Corporate sponsorships
- Marketing strategy
- Marketing execution
- Budget management
- Performance reporting
- Data analysis
Experience Level
- 3-5 years