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About the Role

The Insights Manager will be a key individual contributor managing insights and market understanding globally for Maker's Mark. This role also supports insights across the brand portfolio to ensure a holistic understanding of consumers and markets across categories. The Manager will report to the Global Insights Director, American Whisky.

Responsibilities

Identify, develop, and integrate consumer insights throughout the Global Brand House to drive marketplace success.
Collaborate with the Maker's Mark brand team and key geographies to drive consumer-centric decision making and formulate end-to-end brand strategy.
Support communication strategy, brand equity, consumer targeting, product and packaging, and brand investment decisions.
Partner with Brand and Commercial stakeholders in the global brand house.
Work closely with partners and cross-functional stakeholders in local markets to generate demand for brands.
Define the learning agenda and ensure its excellent delivery.
Lead qualitative and quantitative custom research projects through all stages: design, execution, analysis, and actionable recommendations.
Draw from various information sources and internal resources to develop insights that provide a competitive advantage.
Collaborate with regional Insights partners in priority markets for the Maker's Mark brand.
Support portfolio insights, including design, execution, and driving implications and actions for consumer understanding initiatives globally.
Execute research on demand spaces, thought leadership opportunities across spirit categories, and brand-agnostic innovation and campaign testing.

Requirements

Proven track record of leveraging consumer insights to drive business results.
High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible impact.
Demonstrated ability to work effectively with cross-functional teams, agencies, and suppliers.
Excellent written and verbal communication skills; experienced in communicating, influencing, and aligning senior leaders and cross-functional team members.
Team player with the ability to work well in a fast-paced, unstructured entrepreneurial environment.
Highly adaptable to work well in an environment of change.
Ability to manage multiple projects simultaneously and complete them in a timely manner.
Experience with a range of research methodologies: concept testing, advertising, vis-id/packaging, positioning, consumer segmentation/demand spaces, etc.
Resourceful and fiscally minded, leveraging previous custom research and internal resources to inform POV on brand strategy and guide business decisions.
Experience with syndicated sources (e.g., Nielsen, IRI, Panel data, MRI) and ability to generate category or brand insights and form recommendations.
Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data.
Relevant bachelor's degree required; Master's degree a plus.
Minimum 6 years of custom insight/research or consumer planning experience.
Experience in client-side CPG companies is a plus.
Alc-Bev experience is a distinct advantage.
Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques.
Experience leading custom research across a variety of methodologies and business applications.
Demonstrated experience in collaborating with cross-functional teams and the wider insights community.

Skills

Consumer insights
Market understanding
Brand strategy
Communication strategy
Brand equity
Consumer targeting
Product and packaging
Brand investment
Qualitative research
Quantitative research
Research design
Research execution
Research analysis
Actionable recommendations
Competitive advantage analysis
Portfolio insights
Demand spaces research
Innovation testing
Campaign testing
Syndicated data analysis (Nielsen, IRI, Panel data, MRI)
Analytical skills
Cross-functional collaboration
Stakeholder management
Project management
Adaptability
Intellectual curiosity
Creative insight generation

Location

New York, United States

Work Type

Full-time

Experience Level

Minimum 6 years of custom insight/research or consumer planning experience

Education Level

Bachelor's degree required
Master's degree a plus

Salary/Compensations

$115,000-$130,000

Benefits

Annual bonus
401K match
Profit sharing
Medical benefits
Wellness benefits

About the Company

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world.
Suntory Global Spirits has evolved into the world's third largest leading premium spirits company.
Each employee is treated like family and trusted with legacy.
With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.
Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.
Maker’s Mark is an iconic, Kentucky Straight Bourbon and one of the leading brands in our portfolio.
The role has the opportunity to be a key part of driving and shaping our business in a highly attractive category and leading growth for a very exciting brand.

Equal Opportunity

Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.
All recruitment and hiring decisions are based on an applicant’s skills and experience.