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About the Role
The Senior Marketing Partner is a strategic position within HSB Canada’s Marketing & Communications team and Munich Re’s global marketing organization. This position partners closely with the Senior Leadership Team and key business stakeholders to develop and execute integrated marketing strategies that drive profitable growth and strengthen HSB Canada’s market position. The role leads the strategic planning, development, and execution of data-driven marketing initiatives that enhance brand awareness, elevate client and broker engagement, and support business objectives.
Responsibilities
- Develop and execute comprehensive marketing strategies that support business growth and market expansion.
- Define and refine marketing priorities including brand awareness, market visibility, client and broker engagement, event strategy, digital marketing, and web optimization.
- Create integrated annual marketing plans utilizing digital, social media, content marketing, events, and traditional channels.
- Lead the development, testing, and optimization of innovative marketing initiatives and campaigns.
- Serve as the primary marketing partner to business stakeholders and provide strategic marketing guidance.
- Strengthen collaboration between Marketing, Business Development, Client Management, Underwriting, Product, and Communications teams.
- Oversee campaign execution through collaboration with creative, digital, social, content, media relations, and event teams.
- Monitor campaign performance and use data-driven insights to optimize marketing effectiveness and business outcomes.
- Measure and report on the business impact of marketing activities against organizational goals and sales targets.
- Represent Marketing on leadership initiatives and support cross-functional projects in a matrix environment.
- Participate in Munich Re's global communications and marketing community.
- Lead annual marketing budget planning and ongoing budget management.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- 8+ years of progressive marketing experience with a focus on integrated marketing campaigns.
- 5+ years of experience developing and executing successful B2B marketing programs.
- Demonstrated expertise across digital, social, content, event, and traditional marketing channels.
- Proven track record of creating measurable marketing programs that contribute to business growth.
- Prior insurance industry experience is preferred.
- Strong business acumen with the ability to analyze qualitative and quantitative data to inform decisions.
- Experience influencing and building alignment with senior stakeholders across multiple business functions.
- Strong project management and change management capabilities.
- Exceptional verbal and written communication skills.
- Ability to thrive in a complex matrix organization and manage competing priorities.
- Strategic thinker with an innovative, collaborative, and results-oriented mindset.
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 8+ years of progressive marketing experience
- 5+ years of experience developing and executing successful B2B marketing programs
Education Level
- Bachelor's degree in Marketing, Business, Communications, or a related field
- MBA preferred
Salary/Compensations
- $145,000 - $169,000 per year
Benefits
- An engaging and collaborative environment that promotes continuous learning and development
- A hybrid work environment that combines weekly in-office and remote days
- A great compensation package including an annual company bonus
- Competitive company-paid flexible health and dental benefits, starting on your first day
- Flexible dollars provided by the company to put towards a Health Spending Account and/or Wellness Spending Account
- Wellness program with tools and resources supporting your mental, physical, and financial wellbeing – on and off the job
- Participation in the DC Pension Plan with a progressive employer contribution scale based on tenure starting at 4%, plus optional company match in the RRSP plan
- Generous time off including vacation, personal days, unplanned time, Statutory Holidays and company-wide early closure half-days
- Learning and development programs and resources, including unlimited access to LinkedIn Learning, Education Assistance Program, and reimbursement for professional fees
- Employee Referral Program and Recognition Program
About the Company
- HSB Canada, part of Munich Re, is Canada's premier engineering-driven specialty insurer and provider of inspection, engineering and technology services that set the standard for excellence in the market.
- Our constantly evolving offerings lead the market in cyber, equipment breakdown, renewable energy, technology services, engineering based risk management and inspection services.
- We bring technical expertise to help our clients stay ahead of complex, emerging and technology-based risks.
- We dare to think big and we are continuously innovating on behalf of our clients.
- We recognize Diversity, Inclusion, and Belonging as key priorities and a culture that welcomes different thoughts and opinions.
- HSB is much more! It’s insurance. Engineering. Technology.
- To learn more about us, please visit www.hsb.ca
Equal Opportunity
- HSB Canada is committed to providing a work environment that is inclusive and free of employment barriers and discrimination.
- Accommodations will be made for qualified applicants with a disability throughout the recruitment process.
- If you receive a request for an interview and you have a disability which will require an accommodation to support your participation, please consult with Human Resources or contact hr@hsb.ca as soon as practical so that suitable accommodations can be arranged.
- We thank all candidates for their interest; however only those selected for interview will be contacted.