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About the Role
The Food, Beverage and Hospitality team at The Brand Guild partners with exciting, culture-shaping brands and is seeking a Senior Public Relations Manager to help lead its dynamic portfolio. The ideal candidate has a minimum of 6 years of agency public relations experience and a strong desire to work with industry-leading clients in the consumer lifestyle space. We are an entrepreneurial group that thrives on learning, collaborating, and topping yesterday.
Responsibilities
- Serve as the day-to-day contact and thought partner for a portfolio of clients in the food, beverage, spirits and hospitality space.
- Develop a deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors.
- Develop and drive communications strategies for a range of clients.
- Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training.
- Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans.
- Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media.
- Mentor and manage junior staff members and interns.
- Develop and maintain strong relationships with regional and national press.
- Perform in-depth research to support communications and messaging.
- Analyze, measure and report on communications and media projects.
Requirements
- At least 6 years of experience in agency public relations.
- Strong desire to work with industry-leading clients in the consumer lifestyle space.
- A self-starter who is a greater writer and loves the thrill of landing a great pitch, who can craft and execute the big stories from start to finish.
- A confident client lead with a proven track record of managing accounts end-to-end.
- Ability to serve as a trusted advisor to senior stakeholders, lead day-to-day communications, anticipate client needs, and identify opportunities to grow and deepen partnerships.
- A strategic thinker and problem solver who understands strategy development and executes campaigns and integrated media plans.
- Experienced in mentoring junior team members, delegating effectively, and overseeing execution to ensure quality and results.
- A curious person who loves to stay on top of the latest brands, trends, and industry news.
- Someone who thrives in and wants to contribute to an energetic environment and cohesive culture.
- 6 years of public relations experience working with F&B/spirits/hospitality brands within an agency setting.
- Ability to independently manage multiple projects and clients.
- Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches.
- Ability to provide essential support for press initiatives including research, writing and strategic thinking.
- Understanding of media needs and media relationships.
- Ability to work with all levels on the team, from interns to senior staff.
Skills
- Public relations
- Media outreach
- Press release writing
- Messaging development
- Media training
- Client relationship management
- Strategic thinking
- Problem solving
- Campaign execution
- Media planning
- Team mentorship
- Project management
- Story development
- Media relations
Location
- NYC
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 6 years of experience
Benefits
- Fully paid medical, dental, and vision
- FSA
- Life and disability insurance
- 401(k) with 4% match
- Robust PTO policy
- Mental health days
- Summer Fridays
- Generous paid family leave
- Annual stipend for professional development
- Training programs
- Mentorship opportunities
About the Company
- The Brand Guild is an equal opportunity employer.
Equal Opportunity
- Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations.
- Should you require assistance or accommodation due to a disability during the hiring process, please send an email to careers@thebrandguild.com.