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About the Role
The Client Team provides strategic planning support and coordination across all media to guide clients along their growth journey. As a Senior Client Executive, you will be the key support for the Client Manager, responsible for running the day-to-day activity of 2-3 clients, owning significant parts of the account, and developing strong relationships with clients and colleagues.
Responsibilities
- Running the day-to-day activity of 2-3 clients.
- Owning significant parts of the account.
- Developing great relationships with clients and colleagues.
- Using research tools such as TGI, Touchpoints, and Similarweb to deliver media, market, and audience insights.
- Identifying new tools and information sources for insights.
- Presenting work to clients, selling ideas, and reporting on results.
- Writing briefs for external media partners and internal specialists.
- Demonstrating excellent account management skills.
- Establishing yourself as the day-to-day lead for clients' business.
- Building a deep understanding of clients.
- Owning day-to-day client-facing reports, in-campaign optimization, and post-campaign analysis.
- Contributing research to support the planning process from briefing through to campaign evaluation.
- Championing the in-house MINT platform to generate insight, inform planning, and report to clients.
- Discussing potential cross-sell of other What's Possible Group channels.
- Identifying new opportunities within the ‘Now, New, What’s Possible’ framework.
- Acting as an approachable resource in strategy, cross-channel planning, exploration, and measurement for the rest of the agency.
Requirements
- Strong and established experience of working in the advertising/marketing industry.
- Experience in a Brand or Performance environment.
- Experience delivering great presentations to clients and internal stakeholders.
- Experience interpreting both soft and hard data with actionable recommendations.
- Multi-tasking skills, working to deadlines across multiple projects.
- Managing and supporting the development of junior team members.
- Experience working with external agencies (Creative/BTL/PR).
- A good understanding of Microsoft Office applications including Outlook, Word, PowerPoint, and Excel.
- A grasp of basic attribution is expected.
- A broad understanding of the overall comms marketing mix beyond media.
Skills
- Research tools (TGI, Touchpoints, Similarweb)
- Media planning
- Account management
- Data interpretation
- Presentation skills
- Client relationship management
- Strategic planning
- Communication strategy
- Insight generation
- Brief writing
- Commercial awareness
- Teamwork
- Behavioral patterns
- Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
- Attribution
- Comms marketing mix
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
About the Company
- The Specialist Works is different, built exclusively for marketers at entrepreneurial brands that are past the start-up stage but not yet large corporates.
- Clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises.
- Clients are fighting larger competitors and need to think and behave differently to win.
- The marketers leading these brands are innovative, resourceful, moving at pace, and in all-out growth mode.
- Clients share three common challenges: Consumer (customer acquisition), Company (ambitious and lean), and Category (disrupting established categories).
- The What's Possible Group's culture, creativity, and passion are powered by people.
- Diversity and difference drive innovation for the company and its clients.
Equal Opportunity
- The What's Possible Group is proud to be an equal opportunities employer.
- They welcome applications from all, regardless of race, gender, disability, religion, sexual orientation, or age.
- They seek to recruit the very best from a diverse talent pool.
- They will be accommodating regarding flexible working options.