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About the Role
We are looking for an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis. This role requires strong expertise in marketing analytics, data-driven decision-making, and campaign performance optimization. The ideal candidate should be able to quickly onboard and drive impact within a fast-paced environment.
Responsibilities
- Analyze and optimize ROI of marketing campaigns across channels
- Perform analysis on user app data to identify whales in the add mobs ecosystem and recommend strategies for retention and revenue increase
- Collaborate with leaders and senior analysts on paid media for ad mobs to devise strategies and analyses for increasing revenue from prime customers
- Define measurement gaps, structure minimum viable measurement approaches, and translate business priorities into analytical roadmaps
- Monitor and evaluate key performance metrics, including campaign activations, revenue generation, and overall campaign performance
- Conduct deep-dive analysis on social media campaigns and performance metrics
- Build insights and actionable recommendations to improve marketing effectiveness and efficiency
- Leverage data to support strategic decision-making
Requirements
- Strong background in Marketing Analytics / Decision Science (mandatory)
- Funnel and cohort analysis ability to build and measure unmanaged and managed setup funnels survival rate benchmarks and retention tenure tracking baselines
- Campaign attribution and reporting experience developing tracking mechanisms for lifecycle marketing campaigns to evaluate Roy investment adjustments and campaign influence on partner adoption
- Strong understanding of partner lifetime value addressable publisher churn reduction and revenue impact analysis tracking in-yard captured revenue and time-to-live
- Data extraction and infrastructure proficiency in querying and working with large-scale product data tables tracking setup to activation drivers and navigating complex data environments such as product data tables and internal bi systems
- Proficiency in working with and setting up agenting workflows using clients first-party agenting tools
- Cross-functional collaboration ability to partner closely with product analyst engineers
- Excellent communication and stakeholder management skills
- Highly adaptable, flexible, and eager to learn
- Ability to work independently in a remote, fast-paced environment
- Consultant with strong Decision Science / Marketing Analytics background
- Proven experience working on data-driven marketing strategies
- Ability to translate complex data into clear business insights
Skills
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Long-Term Attribution (LTA)
- Funnel Analytics
- Campaign Analytics
- ROI analysis across marketing and social media channels
- SQL
- Advanced Excel
- Correlation
- Regression
- Forecasting
- Segmentation
- AdMob
- AdSense
Location
- Remote
Work Type
- Full-time
Experience Level
- Experienced
Salary/Compensations
- $100,000 to $120,000
Benefits
- Health, dental, vision, life insurance, and disability plans
- 401(k) Plan
- 11 paid holidays
- 12 weeks of Parental Leave
- Flexible PTO policy
About the Company
- Fractal Analytics is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise.
- Fractal is building a world where individual choices, freedom, and diversity are the greatest assets.
- An ecosystem where human imagination is at the heart of every decision.
- Where no possibility is written off, only challenged to get better.
- We believe that a true Fractalite empowers imagination with intelligence.
- And that it will be such Fractalites that will continue to build the company for the next 100 years.
Equal Opportunity
- Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.