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About the Role
Build the UK's leading TikTok Shop department, not just run it. FYA is Soar Group's TikTok specialist and the only agency in the UK with Triple TikTok Partner status. TikTok Shop sits at the centre of the social and creator commerce business we're building. This role requires a leader to design and build what comes next, taking us from managing shops for a fee to owning growth for our clients and sharing in it.
Responsibilities
- Own the TikTok Shop P&L, including revenue, margin and EBITDA contribution.
- Lead senior commercial conversations, including upgrades, fee reviews and escalations.
- Set the vision and target structure for the department, build the business case, and hire the leaders it needs.
- Coach and develop the team, defining levels, roles and progression paths with HR.
- Be the senior TikTok Shop voice for clients and own the most complex relationships.
- Build a client experience that sets FYA apart, covering onboarding, strategy sign-off, reporting and QBRs.
- Bring a cross-channel perspective that opens up bigger conversations with clients across the wider Soar Group offering.
- Own and evolve how FYA grows a TikTok Shop, from audit and Growth Plan through to the QBR cycle.
- Codify how affiliate, shop strategy, GMV Max and LIVE work together.
- Set the evidence standard for all claims.
- Own the day-to-day relationship with TikTok's partner and category teams.
- Protect our Shop Partner status.
- Represent FYA as the UK's TikTok Shop specialist at events, on panels and in the market.
- Build the frameworks the department runs on: capacity planning, scoping, SOPs, shared AI workflows and a monthly commercial review.
Requirements
- Have experience building or scaling a commerce team, designing roles, hiring leaders and putting structure around fast growth.
- Have a track record of affiliate-led shop growth: creator programmes, briefs that convert, sample management, and scaling with GMV Max.
- Have agency or client-facing commercial experience, including selling, defending or growing fees with senior stakeholders.
- Possess strong analytical skills across Seller Centre, Affiliate Centre, and tools like Kalodata and Fastmoss.
- Have working knowledge of TikTok LIVE commerce.
- Experience leading remote or offshore team members is a plus.
- Take responsibility for every outcome within our control.
- Say what needs to be said, with honesty, empathy and purpose.
- Challenge assumptions to drive smarter results.
- Measure every decision by the client outcome it creates.
Skills
- TikTok Shop
- E-commerce growth
- Affiliate
- Shop strategy
- GMV Max
- LIVE commerce
- Client services
- Meta
- Performance Creative
- Creator commerce
- Commercial fluency
- Evidence-led analysis
- Talent building
- Cross-channel marketing
- Seller Centre
- Affiliate Centre
- Kalodata
- Fastmoss
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years in e-commerce growth
- 2+ years hands-on in TikTok Shop
- Experience building or scaling a commerce team
Salary/Compensations
- Competitive salary + performance-related bonus
Benefits
- 28 days' annual leave, including your birthday, Christmas Eve and New Year's Eve
- Private health insurance with wellness perks (after 6 months)
- Life insurance and Smart Health services, including a 24/7 virtual GP and wellbeing support
- Cash plan for dental, optical, physio and more
- Company pension
- Professional Development Fund
- Hybrid working
- Work Abroad Scheme (up to 30 days at a time)
- Regular company events and team socials across the Group
About the Company
- For You Advertising (FYA) is Soar Group's TikTok specialist and the only agency in the UK with Triple TikTok Partner status across Marketing, Creative and Shop.
- Soar Group is one of the UK's fastest-growing performance marketing agencies.
- We drive new customer revenue for 8–9 figure DTC e-commerce brands through Meta, Google, TikTok and Performance Creative.