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About the Role
Lightwave Dental is seeking an experienced Senior Marketing Manager to lead marketing for their specialty dental practices, including oral surgery, dental implants, periodontics, pediatric dentistry, and other specialty services. This role is responsible for developing and executing marketing strategies that drive new patient growth and strengthen referral relationships. The ideal candidate is comfortable managing multiple markets, working directly with doctors and practice leaders, and using data to determine where marketing resources will have the greatest impact.
Responsibilities
- Develop marketing strategies and growth plans for specialty practices and service lines.
- Manage marketing budgets and adjust spending based on performance and opportunity.
- Develop programs to increase referrals from general dentists and other providers.
- Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts.
- Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives.
- Work with practice teams to improve lead response, scheduling, and conversion.
- Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI.
- Manage agency and vendor relationships and hold partners accountable for results.
- Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities.
- Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards.
Requirements
- 5+ years of marketing experience.
- Experience in multi-location healthcare, dental, medical, or another location-based service organization preferred.
- Strong experience with digital marketing and patient or customer acquisition.
- Experience managing marketing budgets and outside agencies.
- Strong analytical skills and experience using performance data to guide marketing decisions.
- Ability to build strong working relationships with doctors, practice leaders, and senior leadership.
- Strong organizational skills with the ability to manage multiple practices, markets, and priorities.
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.
- Dental or DSO experience is preferred but not required.
- Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services is a plus.
Skills
- Digital marketing
- Patient acquisition
- Customer acquisition
- Marketing budget management
- Agency management
- Analytical skills
- Performance data analysis
- Relationship building
- Organizational skills
- Paid search
- Paid social
- Local SEO
- Reputation management
Location
- Remote
- Virginia
- North Carolina
- South Carolina
Work Type
- Remote
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.
Salary/Compensations
- $120,000 base salary
- Additional annual bonus potential based on performance.
Benefits
- Health and dental benefits
- 401(k)
- Holiday pay
- Paid time off
About the Company
- Lightwave Dental was founded in 2016 and is a high-growth company building the group model for the future of the dental industry.
- Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people.
- Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice.
- Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement.
- Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice.
- Lightwave currently supports over 100 dental offices in 3 states.
- For additional information, please visit lightwavedental.com.
- Follow us on LinkedIn, Facebook, and Instagram.