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About the Role
The Marketing Manager will develop and execute marketing strategies across 8-10 branches, focusing on both traditional and digital marketing channels to enhance brand presence and drive business growth.
Responsibilities
- Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
- Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
- Optimize online presence and reach target audiences by showcasing expertise in digital marketing, including paid search, SEO, LSA, and other online channels.
- Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
- Adapt marketing strategies for assigned markets by staying abreast of industry trends, competitor activities, and customer preferences.
- Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- Collaborate with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
- Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
- Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
- Excellent communication and interpersonal skills to collaborate effectively with field personnel.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Experience in Skilled Trades is highly desirable.
- Experience in planning and managing marketing budgets.
- Occasional travel to supported markets is required.
Skills
- Traditional marketing strategies
- Digital marketing strategies
- Paid search
- SEO
- Local Service Ads (LSA)
- Budget management
- Market research
- Brand management
- Performance analytics
Location
- Southeast Region (Nashville, TN)
Work Type
- Full-time
Experience Level
- Seasoned Marketing Manager
Education Level
- Bachelor's degree in Marketing, Business, or a related field
- Master's degree is a plus
Salary/Compensations
- USD $70,000.00/Yr. - USD $750,000.00/Yr.
About the Company
- Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country.