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About the Role
London Egg Bank (LEB) is seeking a Marketing & Growth Lead to own LEB's marketing efforts, translating its Strategic Mandate into campaigns, content, and programs that generate qualified clinic inquiries, support repeat demand, and help recipients discover available donor choice. This is a hands-on role requiring close collaboration with various internal teams and providing marketing support to the donor egg recipient program at London Women's Clinic.
Responsibilities
- Translate the LEB Strategic Mandate into a focused marketing plan, agreeing priorities, campaigns, spend and specialist support with LEB leadership and JDH Marketing.
- Deliver marketing for UK and approved overseas clinic supply — supporting Sales with partner materials, professional education and campaigns that drive qualified enquiries and repeat demand.
- Create accurate website, social media and email content that explains LEB’s donor choice and service proposition, using approved clinical claims, confirmed availability and appropriate consent.
- Work with Operations and JDH Technology to improve donor catalogue content and discovery, helping clinics and recipients find and understand available donor options.
- Provide agreed materials and campaigns for LWC’s donor egg referral and recipient programmes, including patients travelling to the UK, under LWC leadership.
- Use SEO, web analytics and CRM campaigns to improve enquiry quality and conversion, coordinating JDH specialists and agencies within agreed priorities and budget.
- Report monthly on qualified enquiries, clinic engagement, campaign costs and contribution to first and repeat orders — keeping LEB clinic supply and LWC patient activity clearly separated.
Requirements
- Proven hands-on marketing experience, including campaigns for professional customers and measurable improvements in enquiries or conversion.
- Strong writing skills with the ability to explain clinical services accurately to both professional and patient audiences.
- Practical experience with website content, SEO, analytics and CRM or email marketing.
- Ability to prioritise work, coordinate colleagues and agencies, and deliver within an agreed budget.
- Experience in healthcare or another regulated sector (Desirable).
- Marketing experience in overseas clinic or partner-facing contexts (Desirable).
- Working knowledge of Salesforce or Salesforce Marketing Cloud (Desirable).
Skills
- Marketing
- Campaign Management
- Content Creation
- Website Management
- Social Media Marketing
- Email Marketing
- SEO
- Web Analytics
- CRM
- Salesforce
- Salesforce Marketing Cloud
Location
- United Kingdom
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- 32 days annual leave including bank holidays
- Life assurance
- Pension plan
- Workplace Nursery Scheme
- MyGym discounts
- Staff treatment discounts
- EV Car Scheme
- Cycle2Work
- Perkbox benefits platform
- Health and wellness programmes
- Ongoing learning and development opportunities
About the Company
- JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom.
- Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world-class clinical expertise with genuine human care.
- Everything we do is driven by a shared purpose: helping people build the families they dream of.
Equal Opportunity
- JD Healthcare is an Equal Opportunities employer.
- We are committed to diversity and inclusion and encourage applications from all backgrounds.