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About the Role
As CRM Manager, you will be confident in delivery, building segmentation and planning in multiple markets with multiple sports. You will be creative with personalization and experienced in leveraging data and insights for decision making, maximizing results. Familiar with implementing automations, the role will require analysis of results, optimization against findings, and communication of performance. DAZN is a fast-paced, commercial environment where you will manage several workstreams concurrently, requiring efficient time and project management skills. Working across the international business, you will harness expertise from product, tech, content, UX, data and analytics to deliver CRM output for fans globally, making stakeholder relationship management key. Projects will cover BAU CRM communications, initiatives to drive global revenue, optimizations and testing, and tactical outputs for commercial growth.
Responsibilities
- Work with local teams to build customer lifecycle strategy across the globe driving revenue and subscriber growth targets.
- Deliver against CRM targets and be agile in output to meet channel contribution week-on-week.
- Maximize cross-sell and up-sell opportunities across subscription tiers.
- Drive the benchmark for best-in-class CRM across the industry with deep knowledge of the market and insights.
- Deliver personalization and segmentation for optimal conversion and engagement.
- Utilize data availability and technical capabilities to push the boundaries of CRM.
- Lead testing and optimization of CRM creative & brand direction in collaboration with DAZN marketing and creative.
Requirements
- +1 years’ experience in a CRM role in a subscription business and / or at a sports right holder(s).
- Comfortable working in a fast-paced, dynamic, and international environment.
- Strong problem-solving skills.
- Ability to manage a focused workload to tight deadlines.
- A passion for sport, with a deep understanding of what it means to be a fan across multiple sports.
- Excellence in stakeholder management.
- Ability to influence the decisions of senior leaders in each market.
Skills
- Data analysis
- Creative thinking
- Acquisition communications
- Retention communications
- Reporting on engagement
- Target-driven environment
- Creative problem solving
- Organization
- Agile environment
- Segmentation
- Personalization
- Automation implementation
- Time management
- Project management
- Stakeholder management
Location
- UK - London
Work Type
- Permanent
- Full Time
Experience Level
- +1 years experience
Benefits
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Learning and development resources
- Opportunity for flexible working
- Access to internal speaker series and events
About the Company
- DAZN is a fast-paced, commercial environment.
- DAZN is a multinational matrix organisation.