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About the Role
As an experienced and highly skilled YouTube Channel Manager, you will run multiple channels for our Network Channels Team. The department includes channels dedicated to true crime, premium documentaries, classic movies, wildlife, history, science, reality and lifestyle so an interest and passion across these topics will be beneficial.
Responsibilities
- Day to day channel management of several key YouTube channels, including examining analytics and suggesting actionable insights.
- Actively contribute to the content strategy for managed channels and collaborate on consistent schedules with Programming Manager to give audiences the content they want.
- Title, copywriting and optimisation of content to maximise performance and engagement while resonating with the target audience.
- Ownership of bespoke thumbnail creation and SEO-optimised metadata to engage with existing and new audiences, including using cutting edge tools such as generative AI to improve quality and scale of our metadata.
- Work with graphic designers to select key images to create eye catching thumbnails.
- Assist Programming and Performance Managers to prepare reports and business reviews to department senior staff, explaining channel performance and ensuring that these are contributing to company goals.
- Suggest new channels and subgenres to develop and launch.
- Basic video editing on an as-needed basis and creation of images/designs to be posted to YouTube.
Requirements
- Knowledge of Editing Software: Competent in most features and tools, with the ability to troubleshoot common issues.
- Platform Expertise: Has a good knowledge of platform algorithms and features, optimising content with moderate effectiveness.
- Insight and Performance Management: Analyses platform metrics and identifies key trends to suggest basic optimisations.
- Content Editing: Edits videos and thumbnails for multiple platforms, adapting content to various aspect ratios while maintaining visual quality across formats. Utilises advanced techniques to enhance video appeal and optimises both videos and thumbnails to boost engagement.
- SEO knowledge: Develops SEO-optimised metadata aligned with content strategy and audience interests to boost engagement, while familiarizing with content strategy tools such as A/B testing and TubeBuddy.
- Applications must be in your own voice and words; AI cannot be used to generate responses.
Skills
- YouTube Channel Management
- Analytics Examination
- Content Strategy
- Content Optimisation
- Thumbnail Creation
- SEO
- Generative AI Tools
- Video Editing
- Image Creation
- Graphic Design Collaboration
- A/B Testing
- TubeBuddy
Location
- Shoreditch
Work Type
- Hybrid
- Flexi-time
Experience Level
- Experienced
Benefits
- Hybrid and flexi-time working
- Mental health and wellbeing programmes
- Enhanced family leave
- Interest free financial support
- Digital nomad policy (work from abroad in two one week blocks a year)
- Pension contributions
- Annual leave
- Free lunches
- Socials
- Health treatments
About the Company
- Multi-platform production company, social media agency, and digital media network.
- Award winning, B Corp™ Certified workplace.
- One of the biggest studios in the digital content space since 2013.
- Works with hot TV and movie studios, distributors, rights holders, sports federations and brands.
Equal Opportunity
- Committed to fostering a diverse, inclusive, and equitable workplace.
- Welcome candidates of all backgrounds, experiences, and identities.
- Strive to create an environment where differences are celebrated, and everyone has equal opportunity to thrive.