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About the Role
This role offers an exciting opportunity to lead the creative vision for a long-standing client, one of the world's leading airlines. You will be the primary creative lead, responsible for bringing travel and aviation to life across all brand communications and activating a world-class sponsorship portfolio in sport and beyond. You will set the creative direction, act as the client's creative voice, and lead a dedicated team, reporting to the Executive Creative Director. The ideal candidate shares a passion for global brand building, travel, aviation, sport, and great ideas.
Responsibilities
- Own the creative vision for one of the world's leading airlines, encompassing campaigns, content, events, and experiences.
- Lead creative work that brings destinations, journeys, and the onboard experience to life, aiming to inspire people to fly.
- Lead the creative activation of the sponsorship portfolio, including football and Formula 1, creating work that connects the brand with fans.
- Act as the guardian of the brand, ensuring consistency, recognisability, and a premium standard across all touchpoints.
- Generate and lead impactful ideas from conception through to final delivery.
- Present and sell creative work to senior client stakeholders with clarity and confidence.
- Lead and mentor a dedicated Designer and Motion Designer, elevating the creative team's output.
- Collaborate closely with the Social Creative Lead and Social Creatives to ensure ideas are adapted natively for all channels.
- Set and protect the creative standard, ensuring meticulous craft in all deliverables.
- Plan creatively for major events and moments, maintaining agility to respond to unforeseen circumstances.
- Partner with strategy, account, and production teams to transform insights into concepts and concepts into finished work.
- Identify opportunities for proactive creative initiatives to grow the client relationship.
- Maintain a balance between creative ambition and commercial viability for the client and agency.
Requirements
- Significant agency experience with a strong track record at Creative Director or Associate Creative Director level.
- A portfolio showcasing brand-building, entertainment-led creative work; experience in travel, aviation, or sport is a significant advantage.
- Deep understanding of global brands and how premium brands should be presented across diverse markets and cultures.
- A 'ideas first' approach, capable of solving briefs with large, simple concepts applicable across all channels.
- Proven ability to build creative platforms and successfully present them to clients.
- Confidence in presenting to senior clients and establishing trusted, long-term relationships.
- Demonstrated leadership skills in nurturing talent, setting high standards, and driving improvement.
- Commercial acumen, balancing creative aspirations with practical client and agency needs.
- Proficiency across all channels, including film, OOH, social media, and experiential.
- Collaborative spirit, working effectively with strategy, account, production, and social teams.
- Awareness of current culture, technology, and trends, including AI and emerging formats.
- Passion for leveraging the industry's potential to drive positive change in sustainability and Diversity, Equity, and Inclusion (DE&I).
Skills
- Creative Direction
- Brand Building
- Campaign Development
- Content Creation
- Event Creative
- Sponsorship Activation
- Client Presentation
- Team Leadership
- Mentoring
- Cross-functional Collaboration
- Creative Strategy
- Commercial Acumen
- Channel Expertise (Film, OOH, Social, Experiential)
- Cultural Awareness
- Trend Analysis
- AI and Emerging Formats
- Sustainability Advocacy
- DE&I Advocacy
Location
- Hybrid
Work Type
- Hybrid working
- Flexible working hours
Experience Level
- Creative Director
- Associate Creative Director
Benefits
- 23 days holiday plus additional days for years of service
- Private health insurance
- Employee Assistance Programme
- 1 paid Wellness Day
- 1 paid Volunteering Day
- Birthday off
- Agency Christmas close down
- Paid 4-week sabbatical after 5 years' service
- Bike2Work scheme
- Training and development budget
- Enhanced family leave policies
- Referral awards
- Onsite gym
- Regular company socials
About the Company
- 50 Sport is The Sports Entertainment Agency.
- We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value, connecting fans, brands, and rights holders worldwide.
- We unite sport, entertainment, and culture through industry-leading creativity, social media, strategy, and performance.
- Our clients include Qatar Airways, Ferrari F1 Team, FIFA, Prime Video Sport, DHL, and Jim Beam.
Equal Opportunity
- We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.
- We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion or similar belief.
- Every individual will be treated with respect.
- We are committed to providing reasonable accommodations for candidates in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.