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About the Role
Oliver's Travels is seeking a commercially driven Paid Media Manager to maximize demand by generating bookings and high-quality inquiries within efficiency and profitability targets. This hands-on role involves owning a significant multi-channel paid media budget, setting strategy, managing agencies and internal teams, and actively optimizing campaigns within platforms. The focus is on driving direct bookings and ensuring quality customer acquisition for inquiry-led journeys, with the opportunity to directly impact the growth of an ambitious travel brand.
Responsibilities
- Own and develop the paid media strategy and roadmap, driving profitable bookings, inquiries, and revenue.
- Manage and allocate a significant paid media budget across channels, campaigns, and markets.
- Oversee paid acquisition across Google Ads, Meta, Microsoft Ads, YouTube, display, retargeting, and emerging channels.
- Plan and forecast paid media, balancing demand capture and generation for scalable growth.
- Collaborate with internal teams, platform partners, and external agencies to align activities with strategy and targets.
- Test new channels, technologies, and approaches to improve performance.
- Build, manage, and optimize campaigns within advertising platforms.
- Optimize campaigns towards commercial metrics including bookings, revenue, ROAS, CPA/CAC, and enquiry volume.
- Develop and execute a structured testing roadmap for campaigns, audiences, bidding, landing pages, messaging, and creative.
- Maintain strong account structure, tracking, and governance, utilizing first-party data and platform automation.
- Monitor account health and performance, identifying and addressing issues and opportunities promptly.
- Maximize profitable demand for both direct online bookings and Sales-led inquiries.
- Collaborate with Sales to optimize towards high-quality customers and downstream conversion.
- Analyze performance across the acquisition funnel, connecting media investment to key business outcomes.
- Utilize market, destination, seasonal, audience, and customer segment data to inform investment and optimization.
- Identify landing page and conversion opportunities with the Digital team to enhance paid media performance.
- Own paid media performance reporting, ensuring accurate tracking, measurement, dashboards, and attribution.
- Translate campaign and commercial data into actionable insights and recommendations.
- Monitor performance against KPIs, forecasts, and targets.
- Develop a strong understanding of attribution and incrementality.
- Monitor competitor and market developments to identify opportunities.
- Manage and develop one direct report, providing coaching and support.
- Collaborate with Marketing and other teams to remove performance barriers.
- Manage external agencies and platform partners effectively.
- Champion paid media best practices and a test-and-learn approach.
Requirements
- Around 3–5 years of hands-on paid media experience with a strong track record of delivering measurable commercial growth.
- Demonstrable experience owning large annual paid media accounts/budgets.
- Advanced hands-on knowledge of Google Ads (Search and Performance Max).
- Strong experience with Meta Ads.
- Experience generating both online transactions and leads/enquiries.
- Understanding of downstream conversion and lead quality.
- Strong knowledge of measurement, including GA4, conversion tracking, attribution, audience strategy, and first-party data.
- A strong testing mindset with experience designing and evaluating campaign experiments.
- Experience managing or mentoring a team member.
- Experience working effectively with agencies and external partners while retaining ownership of strategy and performance.
- Excellent communication and stakeholder-management skills.
- Confidence to take ownership of a commercially important channel.
Skills
- Paid Media Strategy
- Paid Media Roadmap Development
- Budget Management
- Paid Acquisition
- Google Ads
- Meta Ads
- Microsoft Ads
- YouTube Ads
- Display Advertising
- Retargeting
- Emerging Channels
- Paid Media Planning
- Forecasting
- Campaign Management
- Campaign Optimization
- Performance Analysis
- Testing and Experimentation
- First-Party Data Utilization
- Audience Strategy
- Platform Automation
- Account Structure Management
- Tracking and Governance
- Performance Reporting
- Data Analysis
- Insight Generation
- KPI Monitoring
- Attribution Modeling
- Incrementality Measurement
- Competitor Analysis
- Team Management
- Mentoring
- Stakeholder Management
- Communication Skills
Location
- Oval, London
Work Type
- Hybrid
Experience Level
- 3-5 years
About the Company
- Oliver’s Travels is passionate about making travel extraordinary, offering memorable, unique, and tailored holidays.
- Recognized with accolades including 10 consecutive years in the Condé Nast Traveller Readers’ Choice Awards.
- Ranked in the Sunday Times Fast Track 100 as one of the UK’s fastest-growing companies.
- Awarded Best TV/Streaming Advertising at The Travel Marketing Awards.