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About the Role
We are looking for a marketer to own the journey that turns our million plus users into active, engaged members. You'll own CRM and lifecycle marketing from first sign-up to long-term engagement, including our always-on email channel, our most successful channel for conversion. It's a hands-on role where you'll plan, build, send and optimise the communications that drive activation, cross-sell and retention.
Responsibilities
- Design and run the member journey end-to-end: onboarding, activation, cross-sell across our products, retention and reactivation.
- Build segments, write and test campaigns, and use the data to decide what to say, to whom and when.
- Build an onboarding sequence for a newly launched employer.
- Spot a drop-off between sign-up and first use, then test a fix.
- Build next week’s always-on campaigns to existing members.
Requirements
- Deep CRM expertise - 3+ years hands-on with at least one major CRM (We’re moving to HubSpot from Emarsys)
- Excellent copywriting - 2+ years writing crisp, persuasive consumer copy
- Data and testing - Confident with segmentation, A/B testing and reporting
- Start-up experience - You know the challenges that come with tight deadlines, competing priorities and doing stuff that hasn’t been done before
Skills
- CRM
- Copywriting
- Segmentation
- A/B testing
- Reporting
- Fintech experience
- Financial services or financial wellbeing
- Financial promotions rules
- AI-workflows
- App-based marketing
- Push and in-app messaging
- Email marketing
Location
- Hybrid, London
- Remote working within the UK
Work Type
- Hybrid
- Remote
Experience Level
- 3+ years hands-on with CRM
- 2+ years writing consumer copy
Benefits
- Remote working within the UK
- £200 annual home office budget
- 25 days’ annual leave, increasing with tenure
- Option to purchase up to 5 additional days each year
- Birthday off
- Collaborative team bonus scheme
- Pension scheme
- Perkbox salary sacrifice schemes (car leasing, gym memberships, tech purchases)
- Medical cashback scheme
- Enhanced parental leave
- Regular team connection opportunities
About the Company
- Money stress is the biggest productivity killer in the workplace - My Money Matters exists to change that.
- We're building an app that improves employees' finances automatically every pay day - giving them financial tools that directly improve their financial health with less effort.
- Every pay day is an opportunity to build better money habits. We make it easy. Employees can accelerate retirement savings with tax-efficient pension top-ups, build a safety net effortlessly with auto savings, or access their already-earned salary ahead of pay day for emergencies.
- For employers, fewer employees with money worries means more focus on work.
- We're trusted by major organisations including the NHS, and we're growing fast.