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About the Role

gTech Ads' role is to help bring Google's products and services to life by supporting customers globally with trusted advisors. Our solutions are rooted in technical skill, product expertise, and a thorough understanding of customer needs. Measurement and Incrementality Experts (MIE) are part of the Measurement Services Hub (MSH) within gTech Ads GCS, focusing on Media Effectiveness solutions that link media spend to business outcomes to prove the value of advertiser investments in Google media channels.

Responsibilities

Develop a deep understanding of client needs and measurement objectives.
Provide optimal measurement strategy and define Key Performance Indicators (KPIs).
Design and execute measurement studies, such as conversion lift studies and Marketing Mix Modeling (MMM) calibrations.
Optimize studies for success and ensure Statsig read on uplift.
Provide knowledge of measurement platforms and advanced problem-solving skills to design studies.
Model results and triage to Return on Investment (ROI) analysis on broader media plans.
Analyze attribute lift across channels to inform channel strategy.
Partner with Account Executives (AE) and Media Effectiveness Regional Product Leads (rPL) to interpret measurement results.
Identify opportunities to increase product adoption and grow investment.

Requirements

Bachelor's degree or equivalent practical experience.
5 years of experience working with digital media or digital marketing/advertising solutions.
Experience implementing and measuring digital advertising campaigns.
Experience providing client solutions.
Experience with SQL or scripts for building data models or analytic dashboards.
Ability to communicate fluently in English, Japanese, or Korean for client relationship management.

Skills

Digital media
Digital marketing
Digital advertising
Campaign implementation
Campaign measurement
Client solutions
SQL
Scripting
Data modeling
Analytic dashboards
Media mix modeling
A/B testing
Incrementality
Marketing analytics
Advanced analytics integrations
Quantitative data analysis
Team collaboration
Time management

Experience Level

5 years of experience
8 years of experience

Education Level

Bachelor's degree
Master's degree in Analytics or related field

About the Company

Google creates products and services that make the world a better place.
gTech Ads' role is to help bring them to life.
Our teams of trusted advisors support customers globally.
Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs.
Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
gTech Ads GCS partners with GCS sales teams to specifically solve for our GCS segment of high-growth, dynamic and big opportunity customers focusing on both Depth and Breadth technical solutions.
Measurement and Incrementality Experts (MIE) are part of the Measurement Services Hub (MSH) within gTech Ads GCS working on Media Effectiveness solutions that link media spend and actual business outcomes to prove the value of advertiser investments in Google media channels.
We Provide outcome-driven impact by delivering rigorous proof of the tangible business value for Causal Impact Analysis, Incrementality Testing, Cross-Platform Competitive Analysis, and Response Curve Modeling (RCM).
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs).
As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow.
Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.