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About the Role

As Head of Acquisition, you will be responsible for the profitable scaling of new customer acquisition across all performance channels. You will transform our team into a highly efficient, cross-functional unit and report directly to the CRO.

Responsibilities

Manage customer acquisition for efficient new customer growth across all channels and expand influencer marketing.
Develop and calibrate attribution models, and technically manage tracking for precise budget allocation.
Provide disciplinary and functional leadership to a diverse team and team leads.
Design and implement sales funnel optimizations using sales psychology, such as video sales letters or quiz funnels.
Establish a systematic process for creating image, video, and ad copy to increase creative output and quality.
Collaborate closely with Retention and CRM departments to align new customer acquisition with long-term company success.

Requirements

Proven experience in profitably scaling new customer channels, particularly Meta and Google, with monthly budgets in the five-figure range.
Deep understanding of tracking architecture and attribution logic, including server-side tracking.
Hands-on experience in designing and testing direct response formats like quiz funnels, video sales letters, and advertorials, ideally for an audience aged 45+.
Leadership experience in cross-functional teams of at least 10 people.
Clear D2C background, ideally from Health, Nutrition, or a related consumer goods segment (experience solely from Travel, Fashion, or B2B is not suitable).
Fluent German and English language skills.
Strong hands-on mentality: You resolve decision bottlenecks and actively drive processes forward.
High reliability in internal communication and as a present contact person who develops the team.

Skills

Performance Marketing
Influencer Marketing
Attribution Modeling
Tracking
Budget Allocation
Team Leadership
Sales Funnel Optimization
Direct Response Marketing
Creative Process Management
Cross-functional Collaboration
D2C Marketing
Meta Ads
Google Ads

Location

Germany-wide

Work Type

Full Mobile Office
Flexible

Experience Level

Leadership experience in cross-functional teams of at least 10 people
Proven experience in profitably scaling new customer channels

Benefits

Full Mobile Office Work & Flexibility
30 vacation days + 2 charity days
Corporate Benefits
Fitness subsidy
Mental health platform (Nilo Health)
Mobility subsidy
Animal sponsorship
Team events
Product packages

About the Company

MetaFlow helps people transform their nutrition daily, supported by a team dedicated to their success.
Founded in 2018, with a strong focus on MetaFlow since 2021, the company aims to simplify integrating a healthy lifestyle into everyday life.
They have rapidly built a strong consumer brand with their metabolism shake and are now expanding with new products and reaching more people.
Work culture emphasizes clear goals, 100% ownership, speed through short decision paths and data-driven learning, radical honesty, continuous learning, and mutual support.
Employees can see the impact of their work across Marketing, Product, People, or Operations.
The company's mission is to guide people towards better health.
omos media GmbH is the employer behind brands including MetaFlow, Sanamana, and WonderFast.

Equal Opportunity

We are looking for people, not computers - if something doesn't quite apply to you, but your skills and values otherwise fit with us, we look forward to your application.