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About the Role
As a (Senior) Performance Marketing Manager focused on Meta Ads, you will be responsible for the strategic scaling of our key paid social channels and continuously improving our customer journey. You will analyze funnels based on data, manage advertising budgets independently, and elevate creative testing. If you aim to identify and scale real growth levers beyond just managing campaigns, we should connect.
Responsibilities
- Independently plan, set up, monitor, and optimize advertising campaigns on Meta.
- Analyze funnels along the entire customer journey, identifying and addressing conversion barriers.
- Build and operate a structured creative testing process, launching, evaluating, and briefing new variants weekly.
- Collaborate with Creative, Content, and E-Commerce teams using data to develop high-performing ad creatives.
- Monitor key KPIs (ROAS, NC-CAC, Hook-Rate) and independently derive optimization measures.
Requirements
- 4-5 years of operational in-house experience in performance marketing with a focus on Meta Ads in an E-Commerce or D2C environment.
- Demonstrable success in scaling budgets of €100,000+ monthly while maintaining or improving profitability.
- Deep understanding of modern tracking: Server-Side Tracking, Conversions API, and post-iOS attribution.
- Experience with targeted optimization of customer funnels (guiding users from ad to purchase).
- Flawless German and English language skills (minimum C1).
Skills
- Meta Ads
- Performance Marketing
- E-Commerce
- D2C
- Budget Management
- Creative Testing
- Funnel Analysis
- Customer Journey Optimization
- Server-Side Tracking
- Conversions API
- Attribution
- KPI Monitoring
Location
- Germany
Work Type
- Full Mobile Office
- Flexible
Experience Level
- Senior
- 4-5 years
Benefits
- Full Mobile Office Work & Flexibility
- 30 vacation days + 2 charity days
- Corporate Benefits
- Fitness subsidy
- Mental health platform (Nilo Health)
- Mobility subsidy
- Animal sponsorship
- Team events
- Product packages
About the Company
- MetaFlow is a team that takes responsibility, is open to new ideas, and doesn't cling to the past.
- We believe that good collaboration is based on trust and that everyone can make their own contribution.
- Our team has been building strong brands since 2018 and has focused more intensely on the MetaFlow brand since 2021.
- Our idea is to make a healthy lifestyle as easy as possible to integrate into everyday life.
- In record time, we have developed into a strong consumer brand with our special metabolism shake.
- We are now continuing our journey: developing new products, helping more people, and growing as a team!
- Instead of rigid hierarchies, you will find honest sparring, short decision-making processes, and the opportunity to help shape things.
- Whether in Marketing, Product, People, or other important areas: here you fulfill not just a job, but a meaningful task.
- Let's move something together and accompany people on their way to more health!
- omos media GmbH is the employer behind several brands, including MetaFlow, Sanamana, and WonderFast.