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About the Role
As a (Senior) Performance Marketing Manager focusing on Meta Ads, you will be responsible for the strategic scaling of our key paid social channels and continuously developing our customer journey. You will analyze funnels based on data, manage advertising budgets independently, and elevate creative testing to a new level. If you aim to identify and scale real growth levers beyond just managing campaigns, we should connect.
Responsibilities
- Independently plan, set up, monitor, and optimize advertising campaigns on Meta.
- Analyze funnels along the entire customer journey, identifying and addressing conversion hurdles.
- Build and operate a structured creative testing process, launching, evaluating, and briefing new variants weekly.
- Collaborate with Creative, Content, and E-commerce teams based on data to develop high-performing advertising materials.
- Monitor key KPIs (ROAS, NC-CAC, Hook-Rate) and independently derive optimization measures.
Requirements
- 4-5 years of operational in-house experience in performance marketing with a focus on Meta Ads in an E-commerce or D2C environment.
- Demonstrable success in scaling budgets of €100,000+ monthly while maintaining or improving profitability.
- Deep understanding of modern tracking: Server-Side Tracking, Conversions API, and post-iOS attribution.
- Experience with targeted optimization of customer funnels (user guidance from ad to purchase).
- Flawless German and English language skills (minimum C1).
Skills
- Meta Ads
- Performance Marketing
- E-commerce
- D2C
- Budget Management
- Creative Testing
- Funnel Analysis
- Customer Journey Optimization
- Server-Side Tracking
- Conversions API
- Attribution
- KPI Monitoring
- ROAS
- NC-CAC
- Hook-Rate
Location
- Germany
Work Type
- Full Mobile Office
- Flexible
Experience Level
- Senior
- 4-5 years
Benefits
- 30 vacation days + 2 charity days
- Corporate Benefits
- Fitness subsidy
- Mental health platform (Nilo Health)
- Mobility subsidy
- Animal sponsorship
- Team events
- Product packages
About the Company
- MetaFlow helps people transform their nutrition daily, supported by a dedicated team.
- Founded in 2018, with a strong focus on MetaFlow since 2021, we aim to simplify integrating a healthy lifestyle into daily life.
- We have rapidly built a strong consumer brand with our metabolism shake and are now expanding with new products and reaching more people.
- Our work culture emphasizes clear, measurable goals, 100% ownership, rapid decision-making, radical honesty, continuous learning, and warmth.
- We are omos media GmbH, the employer behind brands like MetaFlow, Sanamana, and WonderFast.
Equal Opportunity
- We are looking for people, not computers - if something doesn't quite apply to you, but your skills and values align with us, we look forward to your application.