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About the Role

This role executes best-in-class marketing programs across B2B and sales finance portfolios and channels, driving impactful, profit-oriented campaigns that deliver measurable value. The incumbent will develop B2B2C and sales finance marketing strategies, manage execution, and deliver performance reporting to drive sustainable growth in acquisition, brand awareness, and business expansion.

Responsibilities

Drives the execution of internal and external marketing campaigns to support growth strategies, working closely with the Sales Team and Account Managers to manage existing accounts.
Collaborates with the B2B Marketing Director and cross-department stakeholders to ensure alignment and strategic success.
Analyzes complex business challenges, collaborates with stakeholders, and delivers professional, articulate presentations.
Facilitates meetings to align on goals and strategies, leveraging industry benchmarks and a test-and-learn approach to identify and implement innovative marketing strategies.
Builds marketing plans and optimizes program performance to meet campaign KPIs and annual goals.
Identifies and analyzes information gaps and evaluates new technologies/data to optimize B2B lead scoring, ABM and vertical-based programs.
Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and clients’ omni-channel marketing materials.
Supports Marketing Manager or below with escalated issues and/or remediation.
Provides support to direct stakeholders on account and vertical-based selling tactics, including developing target account lists and programs to accelerate pipeline, strategic account and lead acquisition.
Develops and maintains comprehensive account profiles and target personas and defines the target audience required to achieve ABM and industry goals.
Evaluates/reports on campaign performance, influencing strategic decisions.
Establishes measurement requirements and develops dashboards for ongoing reporting.
Partners with Head of Marketing to manage Bread Pay’s editorial calendar for Merchant Success & Partnership.
Coordinates with the Brand & Creative team to ensure campaigns align with brand strategy, visual identity, messaging, voice, and tone.
Provides coaching to Marketing Manager and associates, creating mentoring opportunities for learning and development.
Conducts regular touch bases to cascade information and develop plans based on goals and performance.
Guides behavior by demonstrating leadership.
Trains peers and direct reports, establishing themselves as a departmental knowledge resource.

Requirements

High School Diploma or GED
10-13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.
Must be work authorized in the United States on a full-time basis without the need for any sponsorship now or in the future.
Cannot offer employment to F-1 (student) visa holders.

Skills

Marketing Automation software (HubSpot, Marketo, Pardot)
Salesforce CRM
Campaign Performance Analysis
Customer Relationship Management (CRM) System
Demand Generation / Lead Generation
Email & Content Building
Email Marketing & Nurturing
Lead Generation
Marketing Automation
Marketing Analytics
Business to Business to Consumer (B2B2C) E-Commerce
SEO / SEM Campaign Management

Location

Remote
Hybrid

Work Type

Regular
Full-time

Experience Level

10-13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.
5 - 7 years Proficiency Marketing Automation software (HubSpot, Marketo, Pardot).
5 - 7 years Proficiency in Salesforce CRM.
Experience in retail, e-commerce, or fintech.

Education Level

High School Diploma or GED
Bachelor’s Degree in Marketing, Finance, or related field.

Salary/Compensations

$139,800.00 - $223,700.00
California: $160,800.00 - $279,600.00
Colorado: $139,800.00 - $246,100.00
New York: $153,800.00 - $279,600.00
Washington: $153,800.00 - $257,300.00
Maryland: $153,800.00 - $246,100.00
Washington DC: $160,800.00 - $257,300.00
Illinois: $139,800.00 - $246,100.00
New Jersey: $160,800.00 - $257,300.00
Vermont: $139,800.00 - $223,700.00
Ohio: $139,800.00 - $223,700.00
Maine: $139,800.00 - $223,700.00
Connecticut: $153,800.00 - $246,100.00
Virginia: $139,800.00 - $223,700.00

Benefits

Medical, prescription drug, dental, vision, and other voluntary benefits
Basic and optional life insurance
Supplemental medical plans
Short and long-term disability
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
Company stock purchase during offering periods
Annual incentive bonus based on individual and company performance

About the Company

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture.
We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.
Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.
Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.
Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026.
To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).

Equal Opportunity

The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.
The Company will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with disabilities may request and arrange for accommodations.
If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact the Recruiting Team at TaOps@breadfinancial.com.