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About the Role
This role is a player-coach position responsible for demand generation, including paid, SEO, email, and lifecycle marketing. The individual will initially manage these channels hands-on and later build and lead a team as the company grows. The primary goal is to own marketing-sourced pipeline and deliver significant coverage on bookings targets, while partnering with other departments on brand and sales conversion.
Responsibilities
- Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
- Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
- Grow MQL volume and quality, site traffic and conversion, and organic search
- Manage paid spend efficiently against CAC and ROAS goals
- Partner with the COO on brand and the Head of Sales on pipeline conversion
- Hire and build the demand generation team as the company scales
Requirements
- 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
- Experience with inbound programs that produced measurable pipeline
- Strong writing skills for a business audience
- Demonstrated funnel thinking: spend to pipeline to revenue
- Comfortable as a player-coach who still runs channels hands-on
- Excitement about working in person in New York five days per week
- Fintech, HR tech, or developer-adjacent background is a plus
Skills
- Paid media
- SEO
- Email marketing
- Lifecycle marketing
- Demand generation
- Growth marketing
- Pipeline generation
- MQL growth
- Site traffic and conversion optimization
- Organic search growth
- Paid spend management
- CAC management
- ROAS management
- Brand strategy
- Sales conversion optimization
- Team building
- B2B SaaS marketing
- Writing for business audience
- Funnel optimization
Location
- New York, NY
Work Type
- In-office
- Full-time
Experience Level
- 6+ years
Salary/Compensations
- $200K-$350K OTE
About the Company
- Builds a payroll and back-office suite for startups.
- Helps founders run the operational side of their companies.
- Series A company.
- Team of roughly 40-45 people.
- Based in New York and growing quickly.