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About the Role
We’re looking for a Growth Engineer to own UGLYCASH’s marketing and acquisition go-to-market, from the first time someone hears about us to the moment they become an active customer. This is a senior, hands-on role with leadership-level ownership, where you will own both the strategy and the execution. You’ll work directly with the founder and collaborate with product, engineering, and creative contributors.
Responsibilities
- Own acquisition strategy and execution, deciding which customers to pursue, offers and messages that resonate, and which channels deserve attention and budget.
- Own the entire funnel: discovery, landing pages, signup, first funding, first income payment, and repeat use.
- Own product marketing and launches, translating product capabilities into clear reasons to choose UGLYCASH.
- Build, launch, and optimize paid acquisition campaigns, including developing creative angles, testing audiences and offers, managing budgets, and connecting spend to customer outcomes.
- Build a repeatable process for finding and improving winning content for clipping, UGC, creators, and influencers.
- Build segmented, behavior-based email journeys for onboarding, activation, product education, referrals, and reactivation.
- Build and maintain agent-powered workflows for customer research, creative variations, creator discovery, outreach preparation, campaign operations, reporting, and experiment analysis.
- Ship landing pages, connect tools through APIs, build automations, write scripts, query data, and set up tracking.
- Own acquisition cost, funnel conversion, activation, channel performance, and the quality of customers acquired.
Requirements
- A marketer who builds, with the technical ability to implement ideas.
- Deeply agent-native experience, including building useful agents and automated workflows.
- Ability to move between paid ads, product marketing, email, content, creators, analytics, and technical execution.
- Understanding of internet culture, attention, and what makes content worth watching or sharing.
- Commercial discipline, caring about customer quality, retention, margins, and acquisition payback.
- High-agency and accountability, with the ability to identify needs, make decisions, and execute.
- Ability to show built projects, run campaigns, and explain results.
Skills
- Marketing
- Acquisition
- Go-to-market strategy
- Agent-powered systems
- AI
- Automation
- Coding
- Creativity
- Judgment
- Customer insights
- Offer creation
- Landing page development
- Campaign creation
- Ad management
- Email marketing
- Funnel instrumentation
- System building
- Product marketing
- Positioning
- Messaging
- Paid acquisition
- Conversion optimization
- Audience testing
- Budget management
- Content strategy
- Creator strategy
- Influencer strategy
- Lifecycle marketing
- Onboarding
- Activation
- Product education
- Referral programs
- Reactivation campaigns
- Workflow development
- Customer research
- Creative variation
- Creator discovery
- Outreach preparation
- Campaign operations
- Reporting
- Experiment analysis
- Technical implementation
- API integration
- Scripting
- Data querying
- Tracking setup
- Debugging
- Measurement
- Learning
- Acquisition cost analysis
- Funnel conversion analysis
- Channel performance analysis
- Customer quality assessment
Work Type
- Full-time
Experience Level
- Senior
- Leadership-level
Salary/Compensations
- $150,000 - $200,000
Benefits
- Meaningful equity
- Potential token upside
About the Company
- UGLYCASH is the financial home for people who make money on the internet.
- We’re building financial services for this new generation of earners, especially those earning online and across borders, who lack access to credit and the financial tools they need to grow.
- Our mission is to replace fine print with candid transparency, discrimination with global financial inclusion, and cold, distant institutions with a human connection to the people we serve.
- We believe access to stable currency and financial opportunity is a human right.