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About the Role

We’re looking for a Head of Marketing to own UGLYCASH’s marketing and acquisition go-to-market strategy, from initial awareness to active customer conversion. This senior, hands-on role requires a blend of strategic thinking and execution, with the goal of building an acquisition engine that scales through improved systems and agents. You will work directly with the founder and collaborate with product, engineering, and creative teams, owning the overall outcome.

Responsibilities

Develop and execute acquisition strategy, identifying target customers, resonant offers, and effective channels.
Own the entire customer funnel, from discovery and landing pages to signup, first funding, and repeat usage.
Manage product marketing and launches, translating customer insights into positioning, messaging, and campaigns.
Build, launch, and optimize paid acquisition campaigns, including creative development, audience testing, budget management, and performance analysis.
Develop and implement strategies for content, user-generated content (UGC), creators, and influencers.
Create segmented, behavior-based email marketing journeys for onboarding, activation, education, referrals, and reactivation.
Build and maintain agent-powered growth systems for customer research, creative variations, campaign operations, and reporting.
Handle technical implementation, including shipping landing pages, API integrations, automation, scripting, data querying, and tracking setup.
Own and report on key metrics including acquisition cost, funnel conversion, activation rates, channel performance, and customer quality.

Requirements

A marketer who builds, understanding positioning, creative, distribution, and conversion with the technical ability to implement ideas.
Deeply agent-native, with experience building automated workflows and connecting tools.
Broad marketing experience across paid ads, product marketing, email, content, creators, analytics, and technical execution.
Creative with a strong understanding of internet culture and what makes content engaging.
Commercially disciplined, with a focus on customer quality, retention, margins, and acquisition payback.
High-agency and accountable, with a proven ability to identify needs, make decisions, and execute.
Ability to demonstrate built systems, run campaigns, and explain results.
Thinks like a founder, builds like an engineer, and understands how to convert attention into customers.

Skills

Marketing strategy
Acquisition
Go-to-market strategy
Growth marketing
Agent-powered systems
Automation
AI
Product marketing
Paid acquisition
Campaign optimization
Landing page creation
Email marketing
Lifecycle marketing
Content strategy
Creator marketing
Influencer marketing
Technical implementation
API integration
Scripting
Data analysis
Reporting
Customer research
Creative development
Positioning
Messaging

Location

Remote

Work Type

Full-time

Experience Level

Senior
Leadership

Salary/Compensations

$150,000 - $200,000

Benefits

Meaningful equity
Potential token upside

About the Company

UGLYCASH provides financial services for individuals who earn money online, including freelancers, content creators, and online business owners.
The company aims to replace traditional banking limitations with transparency, global financial inclusion, and a human connection.
UGLYCASH believes access to stable currency and financial opportunity is a human right and is building financial tools for the next generation of earners.