Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director of Sales Development - Base44 role.
Rezi rewrites your resume against Wix's job description. Free.
Tailor your resume to this Director of Sales Development - Base44 role.
Rezi rewrites your resume against Wix's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director of Sales Development - Base44 posting at Wix — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director of Sales Development - Base44 posting at Wix — free, in seconds.
About the Role
As the first Director of Sales Development for Base44, an AI-powered software development platform acquired by Wix, you will build and lead the SDR function from the ground up. This includes hiring the team, designing the playbook, and owning the top-of-funnel pipeline engine to drive revenue growth. This role is for a builder who has led BDR teams, implemented processes and systems, excels in outbound strategies, has strong opinions on tool stacks, and is at the forefront of operationalizing AI within BDR motions. You will collaborate with sales, marketing, and Wix leadership to establish how Base44 generates and qualifies pipeline at scale.
Responsibilities
- Build and lead a high-performing BDR team, including hiring, onboarding, coaching, and development across outbound and inbound motions.
- Design and own the outbound prospecting playbook, covering targeting strategy, ICP, messaging, sequencing, and channel mix.
- Run a coaching-first operating cadence with daily standups, weekly 1:1s, call coaching, and performance reviews.
- Define and own BDR KPIs, such as meeting volume, pipeline contribution, conversion rates, and activity metrics, reporting them to GTM leadership.
- Partner with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE.
- Build a feedback loop between the market and the product team, surfacing market insights.
- Implement and optimize the BDR tech stack, including sequencing tools, CRM hygiene, intent data, and AI-powered outreach.
- Drive a culture of experimentation by testing messaging, personas, and channels to improve pipeline quality and velocity.
- Build repeatable systems and playbooks for generating predictable pipeline.
Requirements
- 6+ years of B2B SaaS sales or sales development experience.
- At least 2+ years directly managing SDR or BDR teams.
- Proven track record of building or scaling an outbound BDR function.
- Experience selling or supporting sales of AI, ML, developer platforms, or product-led SaaS is a strong plus.
- Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce).
- Data-driven mindset, using metrics for coaching, forecasting, and decision-making.
- Excellent communication and coaching skills, with comfort presenting to sales and GTM leadership.
- Self-motivated, entrepreneurial, and energized by ambiguity in a high-growth startup environment.
- Seeking NY-based candidates who can commute to our NYC office 3 times per week.
Skills
- AI
- ML
- Developer Platforms
- Product-Led SaaS
- Outbound Methodologies
- Sequencing Tools
- CRM Architecture
- HubSpot
- Salesforce
- Data Analysis
- Coaching
- Communication
Location
- New York City, NY
Work Type
- Hybrid
Experience Level
- Director
- 6+ years B2B SaaS sales or sales development
- 2+ years direct SDR/BDR management
Salary/Compensations
- $100,000 - $130,000/yr
- Variable compensation
- Company RSUs
About the Company
- Base44 is an AI-powered platform acquired by Wix, enabling natural language creation of custom software applications without traditional coding.
- We operate as a fast-moving, collaborative startup within Wix, focused on solving complex problems with simple, elegant solutions.
- Our mission is to change how software is built.