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About the Role
This role is for an ABM Marketing Manager focused on the BXO product line for Large Enterprise merchants at PayPal. You will be responsible for driving pipeline and merchant demand through always-on ABM programs, nurture campaigns, and account-level engagement, working closely with sales and product marketing.
Responsibilities
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
- Manage ABM digital campaigns, overseeing execution and optimization
- Run BXO's always-on ABM and email nurture programs for Large Enterprise
- Drive lead generation and engagement within targeted enterprise payment accounts
- Develop and distribute personalized content for accounts across multiple channels
- Own target account list creation and refresh for BXO campaigns
- Coordinate ABM events, webinars, and industry-specific engagements for BXO
- Measure and analyze ABM performance, optimizing strategies and tactics
- Partner on BXO co-marketing with platform partners
- Collaborate cross-functionally within the team to align BXO programs with broader strategy
Requirements
- Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience
- Proven success managing and executing B2B or ABM campaigns, ideally including always-on nurture programs
- Strong knowledge of digital marketing channels, tools, and marketing technology platforms
- Excellent communication, project management, and cross-functional coordination skills
- Experience working directly with sales teams
- Experience working in technology, fintech, or SaaS industries
- Familiarity with CRM and marketing automation tools like Salesforce and Demandbase
- Comfortable in a fast-paced and fluid working environment
- A natural problem-solver, seeks to find ways around roadblocks to execution
- Passionate about creating best-in-class marketing campaigns
- Curious about how to leverage AI in their day-to-day for more efficiencies
Skills
- ABM
- Digital Marketing
- Email Marketing
- Content Syndication
- Social Media Advertising
- Programmatic Initiatives
- Lead Generation
- Account Engagement
- Content Development
- Project Management
- Cross-functional Coordination
- CRM
- Marketing Automation
- Salesforce
- Demandbase
- AI
Location
- Austin, Texas
- Chicago, Illinois
Work Type
- Hybrid
Experience Level
- 8+ years relevant experience
- Minimum 7 years of relevant work experience
Education Level
- Bachelor's degree
Salary/Compensations
- Austin, Texas: ($130,500.00 - $193,600.00 Annually)
- Chicago, Illinois: ($130,500.00 - $193,600.00 Annually)
Benefits
- Comprehensive, choice-based programs to support physical, emotional, and financial wellbeing
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support your mental health
About the Company
- PayPal has been revolutionizing commerce globally for more than 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure.
- We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers.
- Our beliefs are the foundation for how we conduct business every day, guided by our core values of Inclusion, Innovation, Collaboration, and Wellness.
- We strive to create a flexible, balanced work culture with a holistic approach to benefits.
Equal Opportunity
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
- In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.