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About the Role
The Business Product Marketing team at Meta finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. These products enable businesses to grow and communities to prosper. You will have experience in digital advertising/monetization product management or marketing, an understanding of the digital advertising/marketing industry, and an understanding of how trust, safety, and integrity are critically important to product development. You should be able to drive cross-functional work to deliver results within a fast-paced environment.
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering.
- Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products.
- Drive cross-functional projects across Meta to build new innovative solutions for advertisers/marketers, ensuring products and solutions are incorporated into the platform strategically.
- Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning.
- Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging and enabling go-to-market teams at scale.
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
Requirements
- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
- Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
- Experience communicating effectively with technical, business, and external stakeholders.
- Experience with cross-functional collaboration.
- Experience using data to inform product decisions.
- Experience communicating strategies and recommendations to technical and non-technical stakeholders.
- Ability to prioritize and manage concurrent projects based on impact and deadlines.
- Experience working in ambiguity.
Skills
- Digital advertising/monetization product management or marketing
- Understanding of the digital advertising/marketing industry
- Understanding of how trust, safety, and integrity are critically important to product development
- Cross-functional collaboration
- Data-driven decision-making
- Communicating strategies and recommendations to technical and non-technical stakeholders
- Prioritization and project management
- Working in ambiguity
- Sales enablement
- Developing positioning/narrative
- Responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Advertising/marketing space with online media related products
- Integrating AI tools to optimize/redesign workflows
- Ongoing AI skill development (e.g., prompt/context engineering, agent orchestration)
- Staying current with emerging AI technologies
Experience Level
- 10+ years
Education Level
- Bachelor's Degree in Business, Marketing or Related discipline
- MBA or other relevant advanced degree
About the Company
- Meta's Business Product Marketing team drives the development, launch, and growth of industry-leading business products that enable businesses to grow and communities to prosper.