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About the Role

Lead the strategy, growth, and operational performance of the construction technology business, building a scalable organization, increasing customer adoption, developing recurring revenue, and integrating technology solutions across the dealership.

Responsibilities

Develop and execute a comprehensive construction technology strategy aligned with dealership objectives, market opportunities, and OEM priorities.
Drive technology revenue and profitability across equipment sales, aftermarket, rental, and customer-owned fleets.
Lead go-to-market strategies for machine control, grade control, fleet management, connected equipment, automation, and digital productivity solutions.
Expand software subscriptions, technology services, support agreements, and other sustainable revenue opportunities.
Build, lead, and develop a high-performing technology organization spanning sales, technical support, service, demonstrations, training, and field operations.
Increase customer utilization of technology solutions through effective onboarding, implementation, training, and ongoing support.
Demonstrate measurable improvements in jobsite safety, production, operating costs, equipment utilization, and overall customer profitability.
Own business performance, including revenue, gross profit, operating expenses, budgeting, resource allocation, and return on investment.
Establish scalable processes for technology sales, installation, commissioning, service, support, and subscription management.
Partner with equipment sales, rental, service, and parts leadership to integrate technology into customer relationships and account development.
Build executive-level relationships with Caterpillar, SITECH/Trimble, and other technology providers to align product strategy, customer needs, and business opportunities.
Establish KPIs and reporting systems to measure financial results, customer adoption, operational efficiency, and technology utilization.
Evaluate emerging technologies, industry trends, and strategic partnerships to strengthen the dealership's competitive position.

Requirements

Bachelor's degree in Business, Engineering, Construction Management, or a related field; an advanced degree is preferred.
10+ years of progressive leadership experience in construction equipment, construction technology, heavy equipment distribution, or a related industry.
Demonstrated success leading business growth, organizational development, and cross-functional initiatives.
Strong commercial and financial acumen, including experience managing budgets, profitability, and overall business performance.
Proven ability to build and develop teams, lead organizational change, and establish accountability across multiple functions.
Excellent executive communication, strategic planning, decision-making, and relationship management skills.
Ability to translate complex technology solutions into clear customer value propositions and measurable business outcomes.
Strong understanding of construction equipment applications, customer operations, and technology-enabled productivity improvements.
Senior leadership experience with a Caterpillar dealership, SITECH operation, construction technology provider, or major construction equipment OEM.
Familiarity with Caterpillar technology solutions, including VisionLink, Cat Grade, Cat Command, and connected equipment platforms.
Experience with Trimble machine control, positioning systems, surveying, and jobsite technology.
Background in earthmoving applications, fleet management, construction workflows, and jobsite productivity.
Experience developing recurring revenue, technology services, or subscription-based business models.
Established relationships with OEMs, technology partners, and construction industry customers.

Skills

Construction equipment
Construction technology
Machine control
Connected assets
Customer productivity
Commercial leadership
Financial expertise
Go-to-market strategies
Software subscriptions
Technology services
Support agreements
Sales
Technical support
Service
Demonstrations
Training
Field operations
Onboarding
Implementation
Budgeting
Resource allocation
Return on investment
Installation
Commissioning
Subscription management
Account development
OEM partnerships
Strategic partnerships
KPIs
Reporting systems
Emerging technologies
Industry trends
VisionLink
Cat Grade
Cat Command
Trimble machine control
Positioning systems
Surveying
Jobsite technology
Earthmoving applications
Fleet management
Construction workflows
Jobsite productivity
Recurring revenue models
Technology services models
Subscription-based business models

Experience Level

10+ years of progressive leadership experience

Education Level

Bachelor's degree in Business, Engineering, Construction Management, or a related field
Advanced degree preferred

Salary/Compensations

$235,000–$290,000

Benefits

Executive-level compensation package
Additional benefits, bonuses and incentive compensation will be discussed during the hiring process

About the Company

Established construction equipment dealership focused on delivering innovative equipment, technology, and productivity solutions to the construction industry.
Helps customers improve jobsite safety, equipment utilization, operational efficiency, and overall profitability through strategic partnerships with leading technology providers.
Committed to expanding its construction technology capabilities and integrating digital solutions throughout its equipment sales, rental, and product support operations.
A forward-looking organization playing a key role in shaping its technology strategy and long-term growth.