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About the Role
We are looking for a Director of Marketing to lead marketing for Endless Studios, combining brand, content, growth, and community development. A major focus will be building the marketing engine to reach and activate teachers and educators across high schools, as well as college students through universities, clubs, and campus communities. The role will lead and coordinate marketing efforts across the U.S., while supporting the growth of Endless Studios in the Middle East, while building Endless Studios into a recognizable brand for the next generation of creators.
Responsibilities
- Build a content strategy for our target audiences.
- Develop a consistent social-first content and video engine showcasing student creators, projects, games, clubs, and success stories.
- Find innovative ways to make the work coming from the Endless Studios community visible, exciting, and shareable.
- Develop content that helps educators, universities and partners understand the value and impact of Endless Studios.
- Work with educators, students, clubs, creators, and partners to generate authentic content at scale.
- Build the marketing strategy to reach and activate our audiences across high schools (educators) and universities (college students).
- Build marketing programs that help universities launch, promote, and grow Endless Studios communities on campus, and increase adoption among educators in high schools.
- Create toolkits, campaigns, and assets that amplify Endless efficiently.
- Turn educators, students and clubs into advocates, creators, and drivers of community growth.
- Own and optimize the Endless Studios website and student acquisition journey.
- Improve funnels from awareness and discovery through signup, activation, participation, and retention.
- Develop and test influencer marketing, creator partnerships, podcast advertising, AppLovin, paid media, and other acquisition channels.
- Connect content, community, events, and paid acquisition into an integrated growth strategy.
- Identify experiments and new channels that can efficiently scale student acquisition and engagement.
- Define KPIs and growth metrics across acquisition, activation, engagement, retention, and community growth.
- Build a test-and-learn approach to identify what works and where to scale investment.
- Lead and coordinate marketing efforts across the U.S.
- Support Middle East marketing efforts, adapting global strategies and sharing successful programs, content, and learnings across markets.
- Coordinate internal teams, agencies, creators, freelancers, and production partners.
- Translate priorities into clear campaigns, briefs, deliverables, and ownership.
- Identify the right internal and external resources needed to scale marketing as Endless Studios grows.
Requirements
- Startup / Early Stage Experience: track record of building marketing engines at the early stage.
- Player-Coach Leadership: hands-on leader who is willing to roll up their sleeves and execute campaigns directly while managing agencies and scaling strategies.
- Growth & GTM Strategy: proven experience leading end-to-end growth strategy, funnel optimization, and SaaS-adjacent go-to-market execution, including product launches and value proposition development.
- Data-Driven Optimization: deep fluency in attribution, experimentation, growth loops, and core unit economics.
- Multi-Channel Acquisition: track record of scaling acquisition across paid media, organic social, influencer partnerships, creator ecosystems, and campus/community events.
Skills
- Brand
- Content
- Growth
- Community Development
- Social-first content
- Video
- Influencer marketing
- Creator partnerships
- Podcast advertising
- AppLovin
- Paid media
- Attribution
- Experimentation
- Growth loops
- Unit economics
- Organic social
- Campus/community events
Location
- U.S.
Work Type
- Full-time
Experience Level
- Director
Salary/Compensations
- $125,000 - $175,000
About the Company
- Endless Studios is a global, youth game-making studio and learning community on a mission to help learners move from players to creators - building real games, portfolios, and future-ready skills.
- Creators collaborate with industry mentors and peers around the world, contributing to community-led game projects and gaining the hands-on experience that opens doors to jobs across the broader digital economy.
- We have operations globally and work with schools, universities, game studios, and strategic partners to make creation through game making accessible to everyone.