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About the Role
As a Senior Product Growth Manager for AI Products, you will own a critical slice of Rippling's future: driving adoption and revenue growth for our AI-powered features and products across our customer base. You will establish the marketing strategy to grow adoption and utilization KPIs, work hand-in-hand with customer experience, product, and engineering to bring that strategy to life, and build the programs and campaigns that deliver real impact. Your work will directly influence product adoption, expansion revenue, and net dollar retention, each of which has a significant impact on Rippling's enterprise value. This role is highly cross-functional, partnering closely with engineering, product, revenue operations, analytics, marketing operations, and sales teams to help Rippling win in the AI era.
Responsibilities
- Develop campaign strategy across a variety of channels including email, in-app ads, and product experiments.
- Deeply understand Rippling's AI products and the pain points they solve to conceptualize customer journeys and write high-urgency copy that maximize adoption and usage growth.
- Scale demand-generation and growth channels, uncover new opportunities from data and qualitative signals, and continuously optimize our AI growth engine.
- Own end-to-end campaign execution, managing AI product growth programs from launch through reporting, experimentation, and optimization.
- Define audiences and behavioral triggers, project manage copy and creative development, and own results reporting.
- Build and manage relationships, partnering closely with internal teams across brand, analytics, product management, product marketing, customer experience, product and AI engineering to drive cohesive go-to-market execution.
- Proactively share insights across the organization, ensuring cross-functional alignment by keeping stakeholders informed on performance, building shared priorities, and translating AI product signals into actionable growth strategies.
Requirements
- 7+ years of experience in a fast-paced, data-driven role such as product growth, CRO, or demand generation at a high-growth startup, or PMM / Go-to-Market roles -ideally with exposure to AI or technical product marketing.
- Experience analyzing data to drive business strategy, translating both quantitative data (SQL, Excel) and qualitative observations into actionable insights.
- Superb cross-functional collaboration and project management skills to drive initiatives spanning marketing, customer success, data science, engineering, product, brand, and marketing ops.
- A hacker's mentality with structured problem-solving skills.
- Stellar written and verbal communication skills, with the ability to distill complex AI capabilities into compelling, accessible messaging.
- Proactively dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
- Bias to speed and ability to set a similar pace for your product area.
Skills
- AI
- Product Growth
- CRO
- Demand Generation
- PMM
- Go-to-Market
- Technical Product Marketing
- Data Analysis
- SQL
- Excel
- Cross-functional Collaboration
- Project Management
- Problem-Solving
- Written Communication
- Verbal Communication
- Marketing Strategy
- Campaign Execution
- Customer Journeys
- Copywriting
- Demand Generation
- Growth Channels
- Data Interpretation
- Qualitative Analysis
- Optimization
- Audience Segmentation
- Behavioral Triggers
- Reporting
- Stakeholder Management
- Go-to-Market Execution
Work Type
- Office-based
Experience Level
- Senior
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary + benefits + equity
About the Company
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com