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About the Role
The Marketing Coordinator collaborates with marketing leadership to develop and execute mall marketing programs, implement community initiatives, manage local and tourism marketing, foster retailer relations, and handle administrative duties.
Responsibilities
- Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.
- Collaborate with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter.
- Track social media metrics, experiment with new methods, and foster audience growth and engagement.
- Monitor and respond to community feedback on social media using tools like YEXT to enhance engagement and customer loyalty.
- Adhere to policies and procedures related to each marketing department initiative within the center.
- Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up.
- Implement platform programs professionally and promptly, contributing to result measurement.
- Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.
- Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.
- Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.
- Actively participate in community-centric events, networking, and community outreach efforts.
- Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.
- Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.
- Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
- Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.
- Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.
- Assist in the preparation of contracts and purchase orders.
- Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.
- Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.
- Provide advice and contribute to marketing strategies, tourism programming, and retailer integration.
- Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.
- Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.
- Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.
- Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.
- Track and analyze tourist traffic, including groups and free independent travelers.
- Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.
Requirements
- 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
- Knowledge of retail management, marketing, tourism, social media or communication
- Ability to handle multiple projects simultaneously
- Well-developed oral and written skills
- Sound fiscal management and budgeting skills
- Excellent word processing, Excel, and Power Point skills
- Flexibility to work varied schedules including weekends and evenings
Skills
- Social Media Strategy
- Social Media Management
- Community Engagement
- Event Management
- Marketing
- Tourism Marketing
- Retail Management
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
Location
- City Creek Center
Work Type
- Full-time
Experience Level
- 3 years of experience
Education Level
- College degree preferred