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About the Role
Edelman is seeking a Vice President, Creator Marketing to join their Brand team in New York. This role will partner closely with clients, focusing on creator partnerships, branded content, social platforms, and digital media within integrated campaigns.
Responsibilities
- Drive strategic vision in the cross-platform creator and digital talent space.
- Establish processes and best practices for creator programs.
- Advise clients on creator partnerships, structuring programs for impact.
- Establish and maintain senior-level client relationships, aligning creator opportunities with objectives.
- Build and maintain strong relationships with creators, talent representatives, and platform partners.
- Manage and develop team members through career pathing, goal setting, mentorship, and feedback.
- Collaborate with internal teams to ensure campaign success across strategy, creative, production, and account teams.
- Participate in account and campaign management, ensuring client satisfaction and program excellence.
- Contribute to agency-wide POVs and thought leadership in the creator space.
- Elevate creator integration opportunities across the agency.
- Serve as a subject matter expert, bringing trends and insights to internal teams and clients.
- Oversee campaign tracking and measurement in partnership with the measurement team.
- Support business growth through organic expansion, ideation, pitching, and overall business health.
Requirements
- 8+ years of relevant experience in marketing or related fields (advertising, PR, digital/creator marketing, media).
- 5+ years of experience working directly with creators, in creator marketing, talent management, or at a comparable agency, executing creator programs.
- A bachelor’s degree or equivalent work experience.
Skills
- Strong understanding of social media, creators, content creators, and the creator marketing ecosystem.
- Strong network of creator and talent agency contacts.
- Knowledge and experience working across all tiers of creators (micro, mid, top tier, macro).
- Proven ability to work with clients and manage teams to create strategic and creative creator campaigns that deliver on KPIs and drive ROI.
- Experience using data, insights, and performance metrics to inform creator strategy and optimize programs.
- Knowledge of best practices, technology platforms, tools, and processes for creator marketing.
- Understanding of integrating creator work across teams (paid, earned, owned, creative, etc.).
- Experience managing teams, establishing goals, and ensuring project deadlines.
- Exceptional collaborator working effectively across practices and disciplines.
- Experience and involvement in new business, including proposal development, RFI/RFP responses, and pitching.
Location
- New York
Work Type
- Full-time
Experience Level
- Vice President
- 8+ years of relevant experience
- 5+ years of experience working directly with creators
Education Level
- Bachelor's degree or equivalent work experience
Salary/Compensations
- $95,000 - $165,000 per year
Benefits
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Paid time off
- Travel assistance
- Wellness programming
- Annual bonuses
About the Company
- Edelman is a communications marketing firm that has experienced significant growth by evolving from a PR agency. They offer specialized expertise in digital, social, creative, paid media, creator marketing, and research. Edelman focuses on collaboration, agency positioning, innovation, and fostering a creative culture to deliver best-in-class work in a complex media landscape.
Equal Opportunity
- DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. They seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. They offer reasonable accommodation in the employment process.