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About the Role
The Marketing Coordinator supports the execution of Baccarat North America's commercial and brand marketing initiatives, focusing on Retail, Wholesale, and other revenue-driving channels. This role coordinates marketing programs across the commercial network, ensuring seamless execution of campaigns, events, advertising, CRM, and local activations. The Coordinator will collaborate with internal teams and external partners, while also supporting broader brand, communications, PR, and media initiatives.
Responsibilities
- Support the Commercial Marketing Manager in executing marketing initiatives across Retail, Wholesale, and commercial channels.
- Serve as a day-to-day marketing contact for boutiques, Retail teams, Wholesale teams, and commercial stakeholders, coordinating requests, deliverables, timelines, and follow-up.
- Coordinate seasonal campaigns, product launches, local marketing programs, and commercial activations, ensuring stakeholders have appropriate assets and information.
- Develop and maintain project timelines, trackers, calendars, and other tools to ensure initiatives remain on schedule.
- Coordinate the production and distribution of marketing collateral, invitations, signage, product information, client-facing materials, and other commercial assets.
- Support communication with shopping centers, department stores, independent retailers, and other commercial partners.
- Coordinate logistics for retail, wholesale, client, and brand events, including venues, vendors, catering, product, collateral, invitations, transportation, and on-site requirements.
- Liaise with internal teams including Retail, Wholesale, Visual Merchandising, Logistics, Finance, and Operations for smooth event execution.
- Manage event timelines and checklists and support post-event follow-up and reporting.
- Provide on-site support for events and activations as required, including occasional evenings, weekends, and travel.
- Coordinate advertising placements with media partners, publishers, and vendors, including asset collection, specifications, deadlines, approvals, and delivery.
- Maintain advertising and media calendars and ensure timely delivery of all materials.
- Support the Sr. Director of Marketing and Commercial Marketing Manager with local and national media partnership execution.
- Coordinate with internal creative/VM resources and external partners on advertising asset development and adaptation.
- Serve as a day-to-day coordination point with Baccarat's external PR agency, supporting information requests, product needs, asset delivery, approvals, and ongoing communications.
- Coordinate product loans, samples, gifting, and other PR-related logistics, maintaining accurate tracking and documentation.
- Support press initiatives, launches, and media opportunities under the direction of the Sr. Director of Marketing.
- Maintain organized marketing, communications, and PR assets and documentation.
- Assist with drafting and proofreading marketing communications, presentations, product materials, and other content, maintaining Baccarat's brand voice and standards.
- Support the planning and execution of Baccarat's U.S. newsletter and CRM calendar.
- Coordinate assets, product selections, links, copy, approvals, and deployment requirements for email campaigns.
- Assist with campaign reporting and maintain performance trackers for key metrics.
- Support retail and wholesale client communications and other targeted commercial outreach.
- Support the Head of Marketing on select brand campaigns, partnerships, collaborations, and special projects.
- Assist with the development and coordination of presentations, briefs, competitive research, and marketing materials.
- Help ensure local execution of global brand initiatives is consistent with Baccarat's positioning, visual identity, and standards.
- Support cross-functional coordination with Global/HQ teams as needed.
- Conduct competitive and market research and share relevant trends, activations, and best practices with the Marketing team.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 2–4 years of experience in marketing, communications, PR, events, retail marketing, or a related discipline.
- Experience within luxury, premium retail, fashion, beauty, hospitality, design, or lifestyle preferred.
- Previous experience working with agencies, media partners, retailers, or external vendors strongly preferred.
- Demonstrated ability to coordinate projects involving multiple stakeholders and deadlines.
- Experience supporting events and activations from planning through execution.
- Familiarity with CRM/email marketing platforms and digital marketing principles preferred.
- Strong proficiency in Microsoft Office, particularly PowerPoint, Excel, and Outlook.
- Salesforce and Adobe Suite experience a plus.
- Availability to travel and work occasional evenings or weekends for events and activations.
Skills
- Exceptional organizational and project-management skills
- Strong attention to detail
- Ability to manage multiple concurrent projects, deadlines, and stakeholders with limited supervision
- Excellent written and verbal communication skills
- Confidence communicating professionally with internal stakeholders and external partners
- Strong interpersonal skills
- Ability to build productive relationships across Retail, Wholesale, and corporate teams
- Proactive, resourceful, and solutions-oriented approach to problem solving
- Strong proofreading and written communication skills
- Sound judgment
- Understanding of when to act independently versus escalate
- Strong aesthetic sensibility
- Understanding of premium/luxury brand standards
- Comfortable working in a fast-paced environment where priorities may shift quickly
- Collaborative mindset
- Willingness to support both commercial and broader brand marketing priorities
Location
- New York, NY
Work Type
- Full-time
- Hybrid
Experience Level
- 2-4 years
Education Level
- Bachelor's degree
About the Company
- Baccarat North America is a renowned luxury brand.