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About the Role

The Senior Wholesale Manager, UK will lead the commercial growth and day-to-day management of Avenir Collective’s wholesale business across the UK, with primary responsibility for key retail partnerships. This role involves ownership of retailer strategy, revenue delivery, account profitability, forecasting, and trade marketing execution. You will build strong relationships with retail partners, develop joint business plans, identify distribution growth opportunities, and ensure brands are set up for success in-store and online. You will also own the financial wholesale forecast for the UK market and be accountable for delivering against revenue, margin, and investment targets.

Responsibilities

Own and deliver the UK wholesale strategy, driving profitable growth across existing and prospective retail partners.
Lead strategic account relationships, including Boots, developing joint business plans covering revenue, distribution, assortment, NPD and growth.
Own commercial negotiations, including pricing, margins, promotions, investment and retailer terms.
Lead range reviews, assortment optimisation and distribution expansion, proactively identifying opportunities and addressing performance risks.
Own the UK Wholesale P&L, including revenue, gross margin, trade investment and account profitability.
Set revenue targets, manage budgets and forecasts, and drive performance against commercial objectives.
Partner with Finance to ensure accurate reporting, effective investment and clear visibility of risks and opportunities.
Own commercial sales forecasts and assumptions across retailers, SKUs, promotions and launches.
Partner with Demand Planning and Supply Chain to align inventory with commercial activity, managing stock availability and excess inventory risks.
Own the UK trade marketing strategy, budget and execution, including promotions, sampling, GWPs, retail media, in-store activations, visual merchandising and retailer education.
Collaborate with Brand, Marketing and Creative to deliver commercially effective, brand-aligned activity.
Measure promotional performance and ROI to optimise future investment.
Lead cross-functional planning and execution of new retailer, product and distribution launches.
Ensure successful retailer onboarding, operational readiness and strong execution across physical and digital channels.
Monitor launch performance and drive sell-through and expansion opportunities.
Identify and secure new wholesale opportunities across retailers, distributors, travel retail and emerging channels.
Develop commercial business cases, lead pitches and negotiate new partnerships.
Analyse retailer performance, market trends and competitor activity to inform commercial decisions.
Deliver actionable insights and recommendations to senior leadership and retail partners.

Requirements

8+ years’ experience in wholesale, key account management or commercial roles, ideally within beauty, skincare or personal care.
Strong knowledge of the UK beauty retail landscape, with direct experience managing Boots highly preferred.
Exposure to QVC or other TV shopping channels is advantageous.
Proven track record of growing major retail accounts, securing distribution and negotiating commercial agreements.
Strong financial acumen, with experience owning revenue forecasts, budgets, P&Ls and account profitability.
Hands-on experience in trade marketing, including promotions, sampling, retail media and in-store activations.
Strong understanding of demand planning, forecasting and inventory management.
Commercially astute and analytical, with excellent relationship management, communication and negotiation skills.
Comfortable working cross-functionally and driving results in a fast-paced, evolving business.

Skills

Wholesale
Key Account Management
Commercial Roles
Beauty Industry
Skincare
Personal Care
UK Retail Landscape
Boots Management
QVC
TV Shopping Channels
Retail Account Growth
Distribution Negotiation
Commercial Agreement Negotiation
Financial Acumen
Revenue Forecasting
Budget Management
P&L Ownership
Account Profitability Management
Trade Marketing
Promotions
Sampling
Retail Media
In-store Activations
Demand Planning
Forecasting
Inventory Management
Commercial Acumen
Analytical Skills
Relationship Management
Communication Skills
Negotiation Skills
Cross-functional Collaboration
Fast-paced Environment Adaptability

Location

London

Work Type

Full-time
Hybrid

Experience Level

Senior

Salary/Compensations

£55,000 - £70,000 per year depending on experience

Benefits

30 days holiday + 8 UK bank holidays
Pension contribution Scheme – 5% from you, 3% from us
Private Medical Insurance – Includes travel, vision & dental (Vitality)
Work from Abroad – One month per year, anywhere in the world
Bonus Scheme – Discretionary bonus, based on individual and company performance
Mental Health Support – Free, confidential therapy via Spill
Opportunity for International Travel
Flexi-Fridays – Finish early one Friday per month
Avenir Events – Quarterly meetups, celebrations & socials

About the Company

Avenir Collective is building the future of beauty, personal care and lifestyle brands.
We acquire and scale high-potential consumer brands, bringing together capital, people, and operating expertise to turn strong brands into enduring businesses.
Our difference is that we are operators, actively managing our brands and providing the capabilities, infrastructure, and expertise they need to scale, while preserving the product, purpose, and consumer connection that make each brand special.
We’re building a connected house of brands where great people, brands, and ideas come together.
We are a collaborative, entrepreneurial team.