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About the Role
As Head of Marketing, you'll play a pivotal role in accelerating DAZN's growth by owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful.
Responsibilities
- Lead go-to-market strategy to drive subscriber acquisition & LTV for global channel properties.
- Oversee performance marketing campaigns across paid, owned, and earned channels, ensuring efficient and profitable growth.
- Partner closely with CRM, Product, Tech, Content, Commercial, and Central Marketing teams to align strategy and execution with business objectives.
- Use data and experimentation to continuously improve acquisition efficiency and customer lifetime value, optimize campaigns, and inform strategic decision-making.
- Manage global marketing budget, with clear accountability for subscriber growth targets, ROI, and efficiency.
- Drive partnerships, sponsorships, and talent collaborations to extend reach and deepen fan engagement.
- Oversee creative output to deliver consistent, compelling, and high-converting storytelling across all touchpoints.
- Champion innovation in marketing, including new platforms, formats, and fan engagement models.
- Own client and partner relationships with key rights holders.
Requirements
- 10+ years of marketing experience, including leadership roles in digital, subscription, or consumer-facing businesses.
- Proven track record of driving growth for a DTC or streaming platform, ideally within sports, media, or entertainment.
- Deep expertise in performance marketing and paid media, with strong creative instincts.
- Strong understanding of subscription economics, including CPA, LTV, and ROI.
- Data-driven mindset with experience in marketing analytics, attribution models, and experimentation frameworks.
- Demonstrated success managing marketing budgets and delivering measurable business outcomes.
- Cross-functional leadership experience in a matrixed organisation.
- Strong communication, stakeholder management and leadership skills.
- Experience operating in fast-paced or transformational environments.
- Passion for sports (especially basketball) and a deep understanding of sports fans and viewing behaviours.
Skills
- Performance marketing
- Paid media
- Creative instincts
- Subscription economics
- Marketing analytics
- Attribution models
- Experimentation frameworks
- Stakeholder management
- Leadership
Location
- UK - London
Work Type
- Permanent
- Full Time
Experience Level
- 10+ years
Benefits
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Electric vehicle benefit option
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
About the Company
- At DAZN, we don't just broadcast sport - we amplify it. We're one of the fastest-growing sports streaming platforms in the world. We are redefining how the world experiences live sport - moving from traditional broadcasting to a global, direct-to-consumer platform.