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About the Role
Quigley is seeking a Senior Manager, Programmatic, to lead, build, and execute strategic digital media plans across display, video, and CTV. This role focuses on driving awareness and acquisition by working directly with clients and a team of media champions.
Responsibilities
- Provide programmatic thought leadership and execution strategy across agency lines of business.
- Develop data and audience strategies for programmatic media plans.
- Develop and oversee the execution of rigorous testing plans.
- Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels.
- Handle daily campaign optimizations and oversee regular campaign pacing and budget management.
- Assist in the development of client-facing campaign performance reports, including data quality and insight development.
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
- Traffic campaign tags into DSPs, ad-serving platforms, or other ad-technology environments.
- Actively participate in cross-channel/cross-team planning, project management, performance, and service integration.
Requirements
- 3–4 years of direct programmatic platform media buying experience.
- Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360).
- Proficiency in Excel (Pivot Tables, VLOOKUP, etc.).
- A passion for everything digital, with an active interest and understanding of online advertising industry trends.
- A strong understanding of optimization levers and testing approaches across media buying platforms.
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team.
- Great analysis skills (including quantitative analysis) and confidence in making information-based decisions.
- Adept at leading a team and partnering across various departments.
Skills
- Programmatic media buying
- Digital media planning
- Display advertising
- Video advertising
- CTV advertising
- DOOH advertising
- Audio advertising
- Data strategy
- Audience strategy
- Testing plans
- Vendor relationship management
- Brand safety
- Third-party measurement
- Ad-serving pixels
- Campaign optimization
- Campaign pacing
- Budget management
- Client reporting
- Inventory assessment
- Proposal development
- Creative asset delivery
- Insertion orders
- Campaign documentation
- DSP trafficking
- Ad-serving platform trafficking
- Cross-channel planning
- Project management
- Performance analysis
- Service integration
- Communication
- Excel (Pivot Tables, VLOOKUP)
- Online advertising industry trends
- Optimization levers
- Testing approaches
- Quantitative analysis
- Team leadership
- Cross-departmental collaboration
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor’s degree or relevant experience