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About the Role
This hands-on role combines brand strategy with in-restaurant execution. You will analyze business performance and consumer insights to shape the marketing calendar and apply the brand lens to new product launches. You will own in-restaurant marketing from creative briefs and photo shoots to POP, menu boards, and restaurant deployment. You will collaborate with IMC, Operations, and franchisees to ensure cohesive, on-brand campaigns that drive business results.
Responsibilities
- Analyze business performance and consumer insights to shape the marketing calendar.
- Bring the brand lens to new product launches in partnership with Menu Innovation.
- Own in-restaurant marketing from end to end, including creative briefs, photo shoots, POP, menu boards, and restaurant deployment.
- Ensure every campaign is cohesive, on-brand, and built to drive business results in collaboration with IMC, Operations, and franchisees.