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About the Role
Drive CAIA’s Partnership & PR strategies in the UK, a key growth market. Shape brand perception through ambassadorships, creator partnerships, press strategy, and Partnership Ads. Represent CAIA in the UK, leading negotiations with creators, talent agencies, press, and partners.
Responsibilities
- Own the UK Partnership & PR strategy, plan, KPIs and budget, aligned with global goals
- Be CAIA’s weekly presence in the UK, building relationships with creators, MUAs, press, agencies and partners and showing up at industry events
- Make Partnership Ads a core growth driver, from sourcing content and rights to whitelisting and scaling with Performance Marketing
- Build and manage the UK ambassador and long-term creator programme
- Negotiate contracts with creators, celebrities and agencies on usage rights, paid usage, exclusivity and deliverables
- Grow the UK affiliate network, from recruitment to commissions and performance
- Lead UK PR, including press relations, launches, beauty awards and reactive PR
- Align all creator, PR and UGC efforts with the global team and build scalable processes and reporting
- Produce UK events and activations end-to-end
- Monitor brand reputation and support crisis communication
- Report on reach, EMV, Partnership Ads, sales impact and ROI per partner, and use the insights to improve
Requirements
- Genuine passion for beauty and social media, with an eye for new trends and collaborators
- Natural networker, positive and hands-on doer thriving in a fast-paced environment
- Ability to plan and execute in-house
- Comfortable driving own projects and working in a team
- Highly structured, proactive, and comfortable managing multiple workstreams
- Fluent in English
Skills
- Partnership & PR
- Influencer marketing
- Partnership Ads / whitelisting
- Scaling creator content in paid social
- Building ambassador programmes
- Long-term creator partnerships
- Producing events
- Press relations
- Negotiation
- AI tools
Location
- London
- Stockholm
Work Type
- Remote
- In-person meetings
- Travel
Experience Level
- 5+ years in Partnership & PR and/or influencer marketing
- Experience ideally in beauty
- Measurable results
- Extensive hands-on experience of Partnership Ads / whitelisting and scaling creator content in paid social
- Proven experience building ambassador programmes and long-term creator partnerships
- Proven experience producing events end-to-end
- Established relationships with UK beauty and lifestyle press
- Strong negotiation skills
- Commercially minded
- Data-driven
- Used to KPIs and budgets
- Excellent communication skills
- Positive, can-do mindset
About the Company
- Stockholm-based global beauty brand founded in 2018 by beauty industry veterans and experts in social media and content.
- Creates high-performing, top-quality products at accessible price points, grounded in Scandinavian heritage of effortlessness, warmth and clean design.
- Blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use.
- World is aspirational yet attainable - rooted in access, community, inclusivity and signature 'effortless glow.'