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About the Role
Rippling is seeking a Growth Lead, SEM to drive qualified pipeline and revenue growth via paid search. This senior individual contributor role requires deep B2B SEM expertise, strong business judgment, and the ability to achieve measurable results. Reporting to the Director of Search Marketing, you will own end-to-end strategy and execution across Google Ads and Microsoft Ads, initially focusing on Rippling’s Finance and IT products, with the potential to shape broader SEM strategy and lead initiatives across product lines.
Responsibilities
- Own SEM strategy and business outcomes, including strategy, planning, and execution for your product portfolio, and accountability for qualified pipeline, revenue contribution, efficiency, and budget management.
- Build and drive your roadmap by translating business objectives into annual plans and quarterly priorities, proactively identifying opportunities, sizing their potential impact, and leading initiatives from diagnosis through execution.
- Allocate investment based on marginal returns by developing and applying a framework for determining the greatest incremental value of the next dollar, reallocating budgets, evaluating opportunity costs, and managing forecasts.
- Lead experimentation and measure incrementality by designing tests across bidding, targeting, creative, landing pages, and investment levels, distinguishing attributed performance from incremental growth, and communicating uncertainty.
- Strengthen B2B measurement and bidding signals by partnering with Growth Operations and Analytics to connect CRM outcomes to reporting and optimization, and improving offline conversion imports and conversion goals for longer sales cycles.
- Apply expert judgment to structure and automation by continuously improving account architecture, bidding portfolios, and campaign strategy, and evaluating capabilities like AI Max and Performance Max.
- Improve the full acquisition funnel by working with CRO, Web, Product Marketing, and Sales to enhance messaging, landing page relevance, conversion rates, and downstream lead quality.
- Lead stakeholder communication by proactively sharing opportunities, recommendations, performance trends, and risks, explaining SEM clearly to diverse audiences, and aligning stakeholders on tradeoffs.
- Raise the team’s capabilities and operating standards by mentoring teammates, serving as an SEM expertise source, and building shared frameworks, QA safeguards, and AI-assisted workflows.
Requirements
- Substantial B2B SEM experience, typically 10+ years in SEM or performance marketing, including significant hands-on ownership of B2B paid search programs and experience with sales-assisted acquisition and longer buying cycles.
- Deep platform expertise in Google Ads and Microsoft Ads, including campaign architecture, targeting, automated bidding, conversion goals, experimentation, and reporting, with the ability to explain platform decisions and their business impact.
- A record of independent ownership, demonstrated success managing substantial, multi-million-dollar budgets and improving qualified pipeline, revenue, and efficiency, with experience setting strategy and creating your own roadmap in complex or ambiguous environments.
- Strong investment judgment, including a practical understanding of marginal returns, opportunity costs, and incrementality, with experience applying these concepts to budget allocation and prioritization.
- B2B measurement expertise, including experience using CRM data, offline conversion imports, and measurement across longer sales cycles to inform bidding and investment decisions.
- Analytical and technical fluency, including strong Excel or Google Sheets skills, proficiency in SQL or demonstrated ability to use AI tools for data querying and analysis, and working knowledge of Google Analytics, Google Tag Manager, conversion APIs, enhanced conversions, and server-side tracking.
- Excellent communication and stakeholder management skills, with the ability to translate complex analysis into clear recommendations for technical and nontechnical audiences and influence senior stakeholders.
- Leadership through expertise, including experience mentoring other marketers, improving shared processes, and raising execution standards without formal management authority.
Skills
- B2B SEM
- Paid Search
- Google Ads
- Microsoft Ads
- SEM Strategy
- Budget Management
- Roadmap Development
- Investment Allocation
- Experimentation Design
- B2B Measurement
- CRM Data Analysis
- Excel
- Google Sheets
- SQL
- AI Tools
- Google Analytics
- Google Tag Manager
- Conversion APIs
- Enhanced Conversions
- Server-side Tracking
- Stakeholder Management
- Mentoring
Location
- US-based
Work Type
- Office-based (at least three days a week)
- Full-time
Experience Level
- Senior
- 10+ years
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Benefits
- Equity
About the Company
- Rippling is committed to building a diverse and inclusive workforce.
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.