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About the Role
The Manager will execute programmatic media plans using industry-leading technology platforms, taking ownership of client programmatic implementation and day-to-day execution. This role typically involves overseeing and training 1-6 junior team members.
Responsibilities
- Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
- Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Onboard new Senior Associates and Associates, create training material, and organize hands-on training.
- Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
- Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities.
- Create and enforce workflow processes to drive campaign success.
- Manage and develop the career path of junior members.
- Identify opportunities through analytics to improve performance within and across campaigns.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
- Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.
Requirements
- 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
- Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm).
- Knowledge of HTML, XML, and JavaScript in an advertising context.
- Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates.
- Some degree of past management or supervisory experience is strongly preferred.
- Understanding and familiarity with key industry concepts and trends.
- Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
- Experience with other databases, visualization tools, or coding languages is a plus.
- Excellent verbal and written skills.
- Exceptional organizational skills and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Strong analytical abilities and quantitative skills.
- Ability to prioritize tasks effectively.
- Experience in Google Analytics, SQL, Big Query, and Python would be a plus but is not required.
Skills
- Programmatic Media
- Media Technology Platforms
- Campaign Management
- Campaign Setup
- Creative Setup
- Quality Assurance (QA)
- Budget Allocation
- Tracking and Tagging
- Performance Analysis
- Optimization
- Pacing
- Profitability Updates
- Audience Definition
- Audience Building
- Inventory Sourcing
- Client Relationship Management
- Team Collaboration
- Workflow Process Development
- Performance Improvement Identification
- Reporting
- Status Meetings
- Best Practice Development
- DV360
- TTD
- DCM
- Sizmek
- AdForm
- HTML
- XML
- JavaScript
- Paid Search
- Paid Social
- Ad Operations
- Digital Analytics
- Digital Planning
- Excel
- Pivot Tables
- Joining Data Sets
- Complex Formulas
- Google Analytics
- SQL
- Big Query
- Python
Work Type
- Hybrid
Experience Level
- Manager
- 1+ years managing programmatic campaigns
- Some degree of past management or supervisory experience
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
- We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.