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About the Role
We are seeking a compassionate and dependable Marketer to join our skilled nursing facility team in Florida. This role is responsible for developing and executing a strategic marketing plan to build brand awareness, generate high-quality leads, and maintain maximum occupancy. The Marketing Director will build strong community relationships and generate admissions through referrals.
Responsibilities
- Develop and execute a comprehensive facility marketing plan, identifying both short-term and long-term goals through market research and competitor analysis.
- Manage the entire sales process, including handling initial inquiries, conducting facility tours, and closing to maintain maximum occupancy.
- Build and maintain strong community relationships by identifying public speaking opportunities and educating medical professionals on new services.
- Manage marketing databases and ensure consistent follow-up contact with all prospects to drive admissions.
- Create and distribute promotional materials, including articles, newsletters, bulletins, and multi-media advertisements for both internal and external audiences.
- Manage individual marketing campaign finances and strictly adhere to the departmental budget.
Requirements
- Minimum of a High School Diploma.
- At least 2 years of relevant experience in sales, marketing, public relations, or advertising.
- Strong knowledge of computer systems, including email, and experience developing multi-media campaigns.
- Exceptional telephone and communication skills, with a specific desire to work closely with senior adults.
- The ability to work independently, manage multiple projects concurrently, and handle the mental/emotional stress of the position.
- Must possess suitable transportation to visit potential residents, hospitals, and doctors, and be able to move intermittently throughout the workday.
- This position requires background screening through the Agency for Health Care Administration (AHCA) Care Provider Background Screening Clearinghouse.
Skills
- Sales
- Marketing
- Public Relations
- Advertising
- Computer systems
- Multi-media campaigns
- Telephone communication
- Communication skills
Location
- Florida
Work Type
- Full-time
Experience Level
- 2 years of relevant experience
Education Level
- High School Diploma
Benefits
- Competitive pay and shift differentials
- Comprehensive benefits package for eligible employees
- Paid time off and holiday pay
- Career growth and advancement opportunities
- Continuing education and training programs
- Supportive leadership and collaborative team environment
- Opportunity to positively impact residents' lives every day
About the Company
- Skilled Nursing Facility
Equal Opportunity
- We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other legally protected characteristic