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About the Role

We are seeking a Principal Designer to establish design standards for Expedia, Hotels.com, and Vrbo. This role involves blending creative thinking with motion design to enhance brand perception and elevate design quality across all platforms. You will guide the studio's creative direction, push brand distinctiveness, and explore the potential of generative AI and emerging tools in creative applications.

Responsibilities

Lead with an ideas-first, conceptual approach to briefs, translating strategy into compelling brand narratives.
Create world-class design and motion for campaign, brand, commercial, and retail work, managing projects from concept to delivery.
Define the studio’s visual direction and craft standards, integrating AI where beneficial while preserving human touch.
Evolve and maintain identity systems, guidelines, and playbooks for Expedia, Hotels.com, and Vrbo to ensure consistency.
Develop reusable templates, toolkits, and workflows, including AI-driven solutions, to enable efficient and scalable on-brand work.
Mentor and develop designers and motion designers through hands-on collaboration and provide craft direction to external partners.
Present and advocate for creative work to senior leaders and collaborate with integrated marketing, product, and other business teams.
Test and pilot new tools, formats, and creative technologies, incorporating successful ones into the studio's roadmap.

Requirements

7+ years of design experience, with significant senior-level experience in an in-house brand studio, agency, or design consultancy.
A portfolio showcasing exceptional craft and range in brand identity, campaign, and digital work.
Strong motion design skills and an understanding of motion's impact on identity.
Hands-on experience with generative and AI creative tools (e.g., Comfy, Weave, Midjourney, Flora, Adobe Firefly, Runway).
A strong understanding of brand systems and maintaining consistency at scale.
Experience presenting creative work to senior stakeholders.
Ability to balance creative ambition with deadlines, budget, and business priorities.
Include a link to your portfolio in your application.

Skills

Brand identity
Campaign design
Digital design
Motion design
Generative AI tools
Brand systems
Storytelling
Systems thinking
Creative direction
Mentoring
Stakeholder management

Location

Hybrid

Work Type

Full-time

Experience Level

Senior
Principal

About the Company

Expedia Group helps travelers explore the world through its consumer brands (Expedia, Hotels.com, Vrbo), B2B network, and travel advertising business.
We are a global travel company powered by passionate people, trusted partnerships, and leading technology.
Our five Behaviors are: Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.