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About the Role

The Online Merchandising Coordinator is responsible for delivering an accurate, engaging, and commercially effective online customer experience across the UK, Germany, and Rest of Europe websites. This role supports product launches, promotional activity, and site optimization through effective merchandising, content management, performance analysis, and cross-functional collaboration to drive conversion and revenue growth.

Responsibilities

Manage the monthly upload of new products on UK, DE and Rest of Europe sites, ensuring best-in-class presentation of the online assortment, including product information, category information and website merchandising to maintain the sites to a high standard.
Prepare for site refreshes by building navigation, search dictionary updates, merchandising, trend shops, and manage the item set-up process, including catalogue and product attribution.
Work with Buying and Planning teams to support the promotional calendar, new product launches and category launches across the Outlet category.
Work with Digital Design and Web Production on creative for homepages, promotions and campaigns, ensuring the site reflects business priorities, stock availability and local market needs.
Regularly research competitor online activity, edit creation and digital innovation.
Conduct a weekly site review of UK, DE and Rest of Europe sites to monitor site standards and report operational or testing issues that arise.
Optimise on-site search, as well as cross-sell and up-sell products on the site.
Deliver weekly reporting on site performance for cross-functional and team meetings, leveraging available analytics platforms to provide relevant and actionable insights.
Support the Digital Trading Manager in delivering the digital testing, personalisation and optimisation roadmap across all key customer journeys.
Analyse user behaviour, conversion funnels and site performance to uncover optimisation opportunities.
Contribute to improving key metrics including bounce rate, conversion rate, add-to-bag rate, checkout completion, average order value and customer engagement to drive growth.
Complete additional ad hoc website tasks as required, including testing new functionality and assessing competitor tools or features for potential development.

Requirements

1–2 years’ experience in an eCommerce or digital role within a global brand or online start-up.
Strong interest in inspirational site content and online customer experience.
Proficient in Microsoft Excel and experience using Google Analytics and reporting dashboards.
Experience with SFCC, PIM systems or CMS tools would be advantageous.
Confident working both independently and collaboratively in a fast-paced environment.
Excellent organisational skills and attention to detail.
Excellent communication, presentation and analytical skills.
Ability to manage multiple priorities under tight deadlines with a strong sense of urgency.
Proactive, solutions-focused and confident taking initiative.
Ability to respond quickly to last-minute requests and changes.
Additional European language skills.
Must possess the right to work in the UK; visa sponsorship is not provided.

Skills

Online Merchandising
Microsoft Excel
Google Analytics
Reporting dashboards
SFCC
PIM systems
CMS tools
Communication
Presentation
Analytical skills

Location

UK
Germany
Rest of Europe

Work Type

Hybrid working (Tuesday - Thursday working from the office, Monday and Friday working remotely)
Full-time

Experience Level

1-2 years experience

Benefits

Option to finish early on a Friday (Flex Fridays)
1 paid volunteering day per year and opportunities to volunteer with global projects
Learning & development opportunities
Internal mobility & career progression
Regular social events - seasonal & cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off – Coach and Kate Spade.
Private healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private dental cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee assistance programme
Enhanced employer pension contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme

About the Company

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic.
Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more.
Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Equal Opportunity

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc.